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- Tasks: Lead CRM strategy to boost customer engagement and loyalty through innovative campaigns.
- Company: Fast-growing consumer brand focused on rewards and exclusive experiences.
- Benefits: Competitive salary, performance bonus, and a vibrant office culture in London.
- Other info: Dynamic work environment with opportunities for growth and collaboration.
- Why this job: Join a pivotal team and make a real impact on customer retention and loyalty.
- Qualifications: Experience in CRM roles with strong skills in email and SMS marketing.
The predicted salary is between 48000 - 48000 £ per year.
Up to £48,000 + Performance Bonus
London - 4 days per week in the office
We're partnering with a fast-growing, consumer-facing brand at a pivotal stage of its development. Built around rewards and exclusive experiences, the business has a loyal and engaged customer base and is now investing further into CRM to drive retention and long-term loyalty.
Reporting into senior marketing leadership, you'll take full ownership of the CRM function - driving engagement, retention and lifetime value across email, SMS, push and direct channels.
Responsibilities:- Own and deliver the CRM strategy across the full customer lifecycle
- Plan, build and optimise campaigns and automated flows across email, SMS and push
- Develop customer segmentation to deliver targeted, personalised communications
- Manage and optimise a loyalty programme, creating mechanics that drive repeat engagement
- Set up and manage on-site competitions and prize draw experiences
- Analyse campaign performance and translate data into clear optimisation opportunities
- Oversee prize fulfilment, draw operations and customer communications
- Work cross-functionally with marketing, product and e-commerce teams
- Proven experience in a CRM, lifecycle or retention-focused role
- Strong hands-on knowledge of email and SMS marketing platforms
- Data-driven mindset with strong reporting and analytical capability
- Experience with loyalty programmes, promotions or gamified/prize-led products is a strong plus
- Highly organised and comfortable managing multiple workstreams in a fast-paced environment
CRM Manager - £48,000 in London employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - £48,000 in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRM campaigns and successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own ready. Think about how your experience aligns with their needs, especially around customer engagement and retention strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace CRM Manager - £48,000 in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the CRM Manager role. Highlight your hands-on knowledge of email and SMS marketing platforms, as well as any experience with loyalty programmes. We want to see how you can drive engagement and retention!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how your previous experiences have prepared you for this role. Be sure to mention specific achievements that demonstrate your data-driven mindset and analytical capabilities.
Showcase Your Analytical Skills: Since this role involves analysing campaign performance, make sure to include examples of how you've used data to optimise campaigns in the past. We love candidates who can translate numbers into actionable insights, so don’t hold back!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at this exciting stage of development!
How to prepare for a job interview at Salt
✨Know Your CRM Stuff
Make sure you brush up on your CRM knowledge before the interview. Understand the latest trends in customer engagement and retention strategies, especially around email and SMS marketing. Being able to discuss specific platforms and tools will show that you're not just familiar with the role but genuinely passionate about it.
✨Showcase Your Analytical Skills
Since this role requires a data-driven mindset, be prepared to talk about how you've used data to optimise campaigns in the past. Bring examples of how you've analysed performance metrics and turned insights into actionable strategies. This will demonstrate your ability to drive results through informed decision-making.
✨Demonstrate Your Organisational Skills
With multiple workstreams to manage, it's crucial to highlight your organisational skills. Share specific examples of how you've successfully juggled various projects or campaigns in a fast-paced environment. This will reassure them that you can handle the demands of the role without dropping the ball.
✨Engage with Their Brand
Before the interview, take some time to engage with the brand's products or services. Familiarise yourself with their loyalty programme and any recent campaigns they've run. Showing genuine interest and understanding of their customer base will set you apart and demonstrate that you're ready to hit the ground running.