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- Tasks: Lead email and SMS marketing campaigns to boost customer engagement and repeat purchases.
- Company: Fast-growing D2C E-commerce brand with a dynamic growth team.
- Benefits: Competitive salary, collaborative environment, and opportunities for professional growth.
- Other info: Join a passionate team and make a real difference in customer engagement.
- Why this job: Take ownership of impactful marketing strategies in a thriving E-commerce business.
- Qualifications: 4+ years in CRM or lifecycle marketing, with hands-on experience in relevant platforms.
The predicted salary is between 65000 - 65000 £ per year.
A fast-growing D2C E-commerce brand is looking for a CRM & Lifecycle Manager to join their growth team. This is a hands-on role, focused on email and SMS marketing, driving repeat purchases, and supporting key trading moments. You'll work closely with the growth, creative, and merchandising teams to execute campaigns, optimise automated flows, and ensure life cycle marketing drives measurable impact.
Key responsibilities:
- Own the planning, execution, and optimisation of all email and SMS campaigns
- Build and refine life cycle journeys and automated flows to increase repeat purchase and engagement
- Identify key customer segments and deliver targeted campaigns
- Run testing and reporting to track performance and inform future campaigns
- Maintain CRM data quality, segmentation, and audience capture
Requirements:
- 4+ years' experience in CRM or life cycle marketing within E-commerce or D2C
- Hands-on experience with CRM platforms (eg, Klaviyo, Ometria, or similar)
- Strong attention to detail and ability to work to campaign deadlines
- Data-driven mindset with ability to analyse and act on campaign performance
- Collaborative approach to working with growth, creative, and merchandising teams
This is a fantastic opportunity for a CRM professional looking to take full ownership of life cycle marketing at a fast-growing, ambitious E-commerce business.
CRM & lifecycle Manager - Klaviyo - £65,000 in London employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & lifecycle Manager - Klaviyo - £65,000 in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at companies you're interested in. A friendly chat can sometimes lead to job opportunities that aren't even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRM and lifecycle marketing successes. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially in email and SMS marketing strategies.
✨Tip Number 4
Don't forget to apply through our website! We make it easy for you to find roles that match your skills and interests, so take advantage of it and get your application in!
We think you need these skills to ace CRM & lifecycle Manager - Klaviyo - £65,000 in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of CRM & Lifecycle Manager. Highlight your experience with email and SMS marketing, and don’t forget to mention any hands-on work with platforms like Klaviyo!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about lifecycle marketing and how your skills can drive repeat purchases for our brand. Keep it engaging and relevant!
Showcase Your Data Skills: Since this role is data-driven, be sure to include examples of how you've analysed campaign performance in the past. We want to see how you’ve used data to inform your strategies and improve results.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get to know you better. Don’t miss out on this fantastic opportunity!
How to prepare for a job interview at Salt
✨Know Your CRM Tools Inside Out
Make sure you’re well-versed in Klaviyo and any other CRM platforms mentioned in the job description. Be ready to discuss specific features you've used, how you've optimised campaigns, and any successful strategies you've implemented.
✨Showcase Your Data Skills
Prepare to talk about your experience with data analysis. Bring examples of how you've tracked campaign performance and made data-driven decisions. This will demonstrate your ability to contribute to measurable impacts in lifecycle marketing.
✨Collaboration is Key
Since this role involves working closely with various teams, think of examples where you’ve successfully collaborated with others. Highlight how you’ve worked with creative or merchandising teams to execute campaigns effectively.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific situations, like optimising a failing campaign or segmenting an audience. Prepare some scenarios from your past experience to illustrate your problem-solving skills and strategic thinking.