At a Glance
- Tasks: Lead and deliver impactful CRM strategies for top brands.
- Company: Reputable CRM consultancy with a collaborative culture.
- Benefits: Competitive salary, flexible work, and career progression.
- Other info: Fast-paced environment with opportunities for growth.
- Why this job: Join a dynamic team and make a difference in client engagement.
- Qualifications: 4-6+ years in CRM with strong multi-channel experience.
The predicted salary is between 60000 - 72000 € per year.
We’re working with a highly regarded CRM consultancy that partners with some of the most recognised brands in the market, acting as a true extension of their internal marketing and lifecycle teams. With a strong reputation and a growing client base, they’re now looking for a CRM Lead to join the team and take ownership of delivering high-impact, data-driven CRM programmes across a range of exciting clients.
The Role
You’ll own and deliver end-to-end CRM and lifecycle initiatives across a portfolio of clients, acting as a trusted partner to help improve customer engagement, lifecycle performance and overall marketing effectiveness.
What You’ll Be Doing
- Develop and deliver multi-channel CRM strategies aligned to client objectives
- Build and optimise lifecycle journeys across email, SMS, push and in-app channels
- Own campaign execution including segmentation, automation and personalisation
- Lead customer experience and journey optimisation projects across the full lifecycle
- Analyse performance and translate data into clear, actionable insights
- Advise clients on CRM best practice, tooling and ways to improve efficiency
- Support implementations and migrations across marketing automation platforms
- Build strong client relationships and identify opportunities for account growth
What They’re Looking For
- 4–6+ years’ experience in CRM or lifecycle marketing
- Strong hands-on experience across email and multi-channel CRM
- Experience with modern CRM platforms such as Braze, Salesforce, HubSpot, Klaviyo or similar
- Exposure to CDPs or data platforms is a strong plus
- Data-driven mindset with confidence analysing performance and optimising campaigns
- Strong communication skills with the ability to manage stakeholders and present ideas clearly
- Comfortable working across multiple clients in a fast-paced environment
Why This Role
- Work with a range of high-profile, well-known brands
- Strong reputation as a true partner to client CRM functions
- Opportunity to operate across strategy and execution
- Collaborative, high-performing team environment
- Clear progression as the consultancy continues to scale
CRM Lead - Consultancy - £72,000 in London employer: Salt
Join a highly regarded CRM consultancy in London, where you'll have the opportunity to work with prestigious brands and lead impactful, data-driven CRM initiatives. The company fosters a collaborative and high-performing culture, offering clear pathways for professional growth as it continues to expand. With a focus on employee development and a supportive team environment, this role promises meaningful engagement and the chance to make a significant impact in the world of customer relationship management.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Lead - Consultancy - £72,000 in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the CRM and marketing space. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have a lead on that perfect CRM Lead role!
✨Tip Number 2
Showcase your skills! Create a portfolio or case studies of your past CRM projects. Highlight your successes in improving customer engagement and lifecycle performance. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of modern CRM platforms like Braze and Salesforce. Be ready to discuss how you've used data to drive campaign success. Confidence in your expertise will make you stand out!
✨Tip Number 4
Apply through our website! We’ve got a range of exciting opportunities waiting for you. Tailor your application to highlight your experience with multi-channel CRM strategies and your ability to build strong client relationships. Let’s get you that CRM Lead position!
We think you need these skills to ace CRM Lead - Consultancy - £72,000 in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experience that match the CRM Lead role. Highlight your hands-on experience with CRM platforms and any successful campaigns you've led. We want to see how you can bring value to our clients!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how your background aligns with our consultancy's goals. Be sure to mention specific examples of your work that demonstrate your expertise.
Showcase Your Data Skills:Since this role is all about data-driven decision-making, make sure to include examples of how you've analysed performance and optimised campaigns in the past. We love seeing numbers and results that back up your claims!
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people. Don’t miss out on this opportunity!
How to prepare for a job interview at Salt
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM platforms like Braze, Salesforce, and HubSpot. Brush up on your knowledge of multi-channel strategies and be ready to discuss how you've used data to drive customer engagement in past roles.
✨Showcase Your Data Skills
Prepare to talk about specific campaigns where you analysed performance metrics and made data-driven decisions. Bring examples that highlight your ability to translate complex data into actionable insights, as this is crucial for the role.
✨Demonstrate Strong Communication
Since you'll be managing stakeholders and building client relationships, practice articulating your ideas clearly. Think of scenarios where you successfully communicated strategies or optimised journeys, and be ready to share those stories.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific client situations or challenges in CRM. Prepare by thinking through potential scenarios and how you would apply your experience to solve them effectively.
