Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead a creative team to shape and execute impactful content strategies.
- Company: Fast-growing D2C consumer brand with a global audience.
- Benefits: Competitive salary, flexible work environment, and opportunities for creative expression.
- Why this job: Elevate brand storytelling and make a mark in the digital space.
- Qualifications: Experience in content leadership and a strong creative instinct.
- Other info: Join a dynamic team and inspire creativity in a fast-paced environment.
The predicted salary is between 48000 - 64000 £ per year.
Salary: up to £80,000
Location: London – 2 days per week
We’ve partnered with a fast-growing D2C consumer brand with a global audience of millions. The business operates across content, digital and commerce, and is looking for a highly creative Content Lead to elevate how the brand shows up across all channels. This is a senior, hands-on role combining creative leadership, strategic ownership and execution, with the opportunity to shape the brand’s content vision end-to-end.
The Role
You’ll lead a small, high-performing content team and define a content strategy that brings campaigns, launches and brand storytelling to life. The work requires a strong creative instinct, someone who can spot ideas, shape narratives and push content to feel distinctive, while still delivering commercial impact. You’ll act as both creative lead and hands-on contributor, staying closely involved in ideation, art direction and writing.
Key Responsibilities
- Set the creative direction for content across campaigns, launches and always-on activity
- Lead standout, creatively driven storytelling across social channels, particularly Instagram
- Ensure consistency, quality and creative excellence across all content outputs (social, email, on-site, editorial, paid)
- Develop and maintain content guidelines, templates and workflows
- Own the content strategy, using performance data to optimise impact and ROI
- Manage budgets and prioritise projects in a fast-moving D2C environment
- Act as a brand guardian, ensuring all content feels distinctive and on-brand
- Lead, mentor and inspire a team of creatives and writers
Background & Experience
You’ll be a creative, content-first leader with strong commercial awareness and experience building and guiding teams. Likely backgrounds include:
- D2C or ecommerce consumer brands
- Lifestyle, fashion or premium consumer businesses
- Digital platforms or marketplaces
- Media, publishing or editorial organisations
Content & Creative Lead - D2C - £80,000 in London employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content & Creative Lead - D2C - £80,000 in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring your portfolio or examples of your work. Make sure they see how you can elevate their brand's content and storytelling.
✨Tip Number 3
Prepare for interviews by researching the company’s content style and recent campaigns. Be ready to discuss how you can contribute to their vision and make an impact right from day one.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Content & Creative Lead - D2C - £80,000 in London
Some tips for your application 🫡
Show Your Creative Side: When you're writing your application, let your creativity shine through! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can elevate our brand's storytelling.
Tailor Your Application: Make sure to customise your application to reflect the job description. Highlight your experience in D2C or ecommerce, and how it aligns with our vision. We want to see how you can contribute to our content strategy!
Be Specific About Your Achievements: Don’t just list your responsibilities; share specific examples of your past successes. Whether it’s a campaign that drove engagement or a project that boosted ROI, we want to know how you made an impact!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Salt
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's content and campaigns. Understand their tone, style, and what makes them unique in the D2C space. This will not only help you answer questions more effectively but also show your genuine interest in the role.
✨Showcase Your Creative Process
Be prepared to discuss your creative process in detail. Bring examples of past projects where you led content strategy or storytelling. Highlight how you used data to inform your decisions and the impact it had on the brand’s success.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and creativity. Think about challenges you've faced in previous roles and how you overcame them. This is your chance to demonstrate your strategic thinking and leadership abilities.
✨Engage with Your Interviewers
Interviews are a two-way street! Prepare thoughtful questions about the team dynamics, the brand's future direction, and how they measure content success. Engaging with your interviewers shows that you're not just interested in the job, but also in contributing to the brand's growth.
