At a Glance
- Tasks: Analyse consumer data to provide insights for advertising and marketing campaigns.
- Company: Join a leading global premium fashion and lifestyle brand.
- Benefits: Flexible freelance role with opportunities to work on exciting projects.
- Other info: Fast-paced environment with diverse stakeholders and growth potential.
- Why this job: Make a real impact by turning data into actionable insights for creative campaigns.
- Qualifications: Experience in consumer insights and strong Excel skills required.
The predicted salary is between 29700 - 36300 £ per year.
We’re looking for a freelance
Consumer Insights Specialist to support a leading global premium fashion and lifestyle brand, helping the business understand how consumers respond to advertising, creative and marketing activity.
This is a hands-on insights role focused particularly on advertising and campaign testing, turning research and performance data into clear recommendations for marketing teams.
You’ll work with multiple sources of consumer and campaign data, interrogating results, identifying patterns and helping stakeholders understand not just what happened, but why and what should be done differently as a result.
The role would suit someone who is comfortable getting into the detail of research data and Excel-based analysis, but who can equally turn that analysis into a straightforward story for non-technical stakeholders.
- What you’ll do
- Support advertising, creative and campaign testing, helping assess how marketing activity performs with target consumers.
- Analyse pre- and post-campaign research, identifying what is driving areas such as awareness, consideration, brand perception, engagement and purchase intent.
- Work with campaign testing results to understand which creative concepts, messages and executions resonate most strongly with consumers.
- Analyse results across different audiences, campaigns, markets and channels to identify meaningful differences and trends.
- Use Excel extensively, working with tables, large datasets, pivots, lookups and formulas to clean, organise and interrogate research data.
- Turn large or complex datasets into concise findings, highlighting the key story rather than simply reporting numbers.
- Support A/B testing and test-and-learn approaches, helping teams understand which executions or approaches perform most effectively.
- Work with internal Marketing and Consumer Insights stakeholders, as well as research, media and agency partners, to deliver insight projects.
- Help translate research findings into practical recommendations for future campaigns, creative development and media activity.
- Build clear presentations and reports that communicate findings to marketing and senior stakeholders.
- Support ad-hoc consumer research and insight projects as business questions arise.
- Help develop a stronger understanding of different consumer audiences, behaviours and attitudes across markets.
- What we’re looking for
- Experience within consumer insights, market research, advertising research, campaign effectiveness or marketing analytics.
- Hands-on experience analysing campaign or advertising testing data.
- Strong quantitative skills and confidence working with research datasets.
- Strong Excel capability, particularly pivot tables, lookups, formulas, data manipulation and analysis.
- Experience interpreting research rather than simply producing reports, with the ability to identify the key implication behind the numbers.
- Good understanding of marketing and advertising, including how creative and media decisions can influence consumer response.
- Confidence translating data into clear, commercially relevant insights and recommendations.
- Comfortable working with multiple stakeholders across Marketing, Insights, Media and agency teams.
- Able to manage several pieces of analysis or research simultaneously in a fast-moving environment.
Consumer Insights Specialist in London employer: Salt
As a UX Designer at our global investment management firm in London, you'll be part of a dynamic and innovative team that values creativity and collaboration. We offer a hybrid work environment, competitive salary, and comprehensive benefits, alongside ample opportunities for professional growth in the rapidly evolving field of digital marketing and AI. Join us to shape engaging user experiences while working on cutting-edge projects that blend classic UX design with emerging technologies.
StudySmarter Expert Advice🤫
We think this is how you could land Consumer Insights Specialist in London
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Consumer Insights Specialist in London
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Salt.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Salt and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Consumer Insights Specialist at Salt.
How to prepare for a job interview at Salt
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Salt.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Salt. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Salt.
