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- Tasks: Own the lifecycle strategy and drive impactful marketing programmes across the customer journey.
- Company: Join a leading Financial Services Client during a high-growth phase.
- Benefits: Competitive salary, dynamic work environment, and opportunities for creativity and collaboration.
- Why this job: Shape customer engagement strategies and make a real impact on retention and revenue.
- Qualifications: 5+ years in lifecycle marketing, strong project management skills, and experience in fast-paced environments.
- Other info: Work with cross-functional teams and adapt strategies to new product capabilities.
The predicted salary is between 43200 - 72000 £ per year.
We’re looking for a Lifecycle Marketing Manager to join our Financial Services Client at a pivotal moment where you will own the lifecycle strategy, define and deliver end-to-end marketing programs across the customer journey. In this role you will support in driving retention, cross-sell, and up-sell campaigns, ensuring customers see continuous value. You’ll play a key role in shaping customer engagement strategies during a high-growth phase, have exposure to cross-functional teams and leadership, driving initiatives that directly impact retention and revenue and join a team that values creativity, collaboration, and agility.
Other role requirements will involve:
- Project manage complex campaigns – from planning through execution, measurement, and iteration.
- Create and adapt customer-facing content (with the support of our content team).
- Work cross-functionally with analysts, product, engineering, CRO, and content colleagues to bring initiatives to life.
- Adapt and innovate strategies in line with new product capabilities and platforms post-launch.
Key skills needed:
- A strong background in retention / lifecycle marketing (experience in SaaS, fintech, or subscription-based products is highly valuable).
- Ideally hold 5+ years’ experience in lifecycle or CRM marketing.
- Proven project management skills and ability to work with multiple stakeholders.
- Comfortable in a fast-paced, evolving environment where priorities shift quickly.
- Experience in the EMEA market is a strong plus.
Lifecycle Marketing Manager employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lifecycle Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how valuable personal connections can be in landing that Lifecycle Marketing Manager role.
✨Tip Number 2
Showcase your skills! Create a portfolio or case studies of your past projects that highlight your experience in retention and lifecycle marketing. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by understanding the company’s products and customer journey. We recommend crafting specific examples of how you’ve driven retention and engagement in previous roles to impress your interviewers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Lifecycle Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in lifecycle marketing, especially in SaaS or fintech. We want to see how your skills align with the role, so don’t hold back on showcasing relevant projects you've managed!
Showcase Your Project Management Skills: Since project management is key for this role, include specific examples of campaigns you've led from start to finish. We love seeing how you’ve navigated complex projects and collaborated with different teams to achieve success.
Highlight Your Creativity: This role values creativity, so don’t shy away from sharing innovative strategies you've implemented in past roles. We’re looking for fresh ideas that can drive customer engagement and retention, so let your imagination shine through!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Salt
✨Know Your Lifecycle Marketing Inside Out
Make sure you brush up on your lifecycle marketing knowledge, especially in the context of SaaS and fintech. Be ready to discuss specific strategies you've implemented in the past that drove retention and engagement.
✨Showcase Your Project Management Skills
Prepare examples of complex campaigns you've managed from start to finish. Highlight how you coordinated with different teams and adapted strategies based on performance metrics. This will demonstrate your ability to handle the role's demands.
✨Be Ready to Discuss Customer Engagement Strategies
Think about innovative ways you've engaged customers throughout their journey. Be prepared to share how you’ve used data to inform your decisions and how you’ve adapted your approach based on customer feedback.
✨Familiarise Yourself with the EMEA Market
If you have experience in the EMEA market, make sure to highlight it. If not, do some research on the unique challenges and opportunities in this region. Showing that you understand the market can set you apart from other candidates.
