At a Glance
- Tasks: Lead brand strategy and storytelling for a high-growth D2C company.
- Company: Join a dynamic team in the North UK, driving brand innovation.
- Benefits: Competitive salary, bonus potential, and opportunities for creative expression.
- Other info: 3 days in the office, with a focus on collaboration and creativity.
- Why this job: Shape the future of a brand during an exciting growth phase.
- Qualifications: Proven experience in brand marketing and strong storytelling skills.
The predicted salary is between 78000 - 104000 £ per year.
We’re looking for a Head of Brand to lead the brand forward as they are continuing through one of the biggest growth periods! This is a senior, hands‑on leadership role for someone who knows how to build a modern, high‑growth D2C brand through organic social, creative storytelling, standout experiences, PR, and community‑led moments. You’ll take full ownership of building the story of the brand as they enter new areas.
Key Responsibilities:
- Define and evolve the brand strategy, positioning, voice, and visual identity
- Lead organic social strategy across key platforms, driving cultural relevance and growth
- Set the creative vision across content, campaigns, and brand storytelling
- Own PR and earned media strategy, building meaningful press and cultural moments
- Establish clear brand KPIs and track performance across awareness, engagement, and sentiment
- Take full ownership of the budget (ATL, PR, Social, Digital etc)
Key Requirements:
- Proven experience leading brand in a high‑growth D2C, retail, or consumer business
- Excellent experience across all areas of brand marketing (ATL, PR, Digital, Social, Content, Events, and Influencer management)
- Experience owning PR strategy and building earned media relationships
- Strong communication to drive results and communicate with stakeholders across the business
- Natural storyteller who creates compelling and creative marketing to drive brand forward
Head of Brand Marketing in Leeds employer: Salt
Join a forward-thinking investment management platform in London, where innovation meets opportunity. As a Senior Business Analyst, you'll thrive in a collaborative work culture that values your expertise and encourages professional growth through continuous learning and development. Enjoy the flexibility of a hybrid working model while contributing to cutting-edge AI-driven investment solutions that make a real impact in the financial services sector.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand Marketing in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more people you know, the better your chances of landing that Head of Brand role.
✨Tip Number 2
Show off your storytelling skills! When you get the chance to chat with hiring managers, share your past successes in building brand narratives. Make sure they see you as the natural storyteller they need.
✨Tip Number 3
Be ready to discuss your vision! Prepare to talk about how you would evolve their brand strategy and what creative ideas you have up your sleeve. This is your moment to shine and show them you’re the right fit.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Head of Brand Marketing in Leeds
Some tips for your application 🫡
Show Your Brand Passion:When you're writing your application, let your passion for brand marketing shine through! We want to see how you can bring our brand story to life and make it resonate with our audience.
Tailor Your Experience:Make sure to highlight your experience in high-growth D2C brands. We’re looking for someone who knows the ins and outs of brand strategy, so be specific about your achievements and how they relate to the role.
Be a Storyteller:Since storytelling is key for us, use your application to tell your own story. Share examples of how you've created compelling narratives in your previous roles that drove brand engagement and growth.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Salt
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand story, values, and recent campaigns. Understand their positioning in the market and be ready to discuss how you can enhance their brand strategy with your experience in D2C marketing.
✨Showcase Your Creative Vision
Prepare examples of past campaigns you've led that demonstrate your ability to create standout experiences and compelling storytelling. Be ready to discuss how you would apply similar strategies to elevate this brand's presence in new areas.
✨Master the Metrics
Familiarise yourself with key performance indicators relevant to brand marketing. Be prepared to discuss how you’ve tracked and improved brand awareness, engagement, and sentiment in previous roles, and how you plan to do the same here.
✨Engage with Stakeholders
Think about how you would communicate and collaborate with various stakeholders. Prepare to share your approach to building relationships and driving results through effective communication, especially in a hands-on leadership role.
