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- Tasks: Lead social media strategy and execution for exciting blockchain projects.
- Company: Join a fast-growing marketing agency focused on blockchain companies.
- Benefits: Enjoy remote work options and a dynamic, innovative team culture.
- Why this job: Be at the forefront of blockchain marketing and community building.
- Qualifications: Experience in managing social/influencer functions in the crypto space is essential.
- Other info: This is a brand new role in a small, ambitious team.
The predicted salary is between 43200 - 72000 £ per year.
Blockchain Marketing Agency London/Remote Salt have partnered with a fast-growing marketing agency on a mission to help blockchain companies reach their target audience. This is a brand new hire in their small but ambitious marketing team to lead the strategy and execution of marketing some exciting blockchain projects. The ideal candidate will understand how to use social media to strategically build brands, create attention and generate user advocacy on a large scale. You will know how to rapidly scale out social accounts, driving strong social proof and creating vibrant and engaged communities.
The Role:
- Own the development of a strategic social media marketing plan and its associated budget across campaigns and channels
- Lead the development and direct the implementation of a wide range of content forms, including video, text, still imagery, and other content forms that best utilize the technology available on any given social media/digital platform
- Work collaboratively with the Marketing Director to execute go-to Marketing strategies and constantly innovate and improve our ways of working
- Plan and manage campaign executions, on time, on budget, to scope
- Manage the social and community teams
- Negotiate deals with Influencers/KOLs to drive engagement and revenue with/for our projects and create a clear pipeline of deliverables and how we measure success.
The Person:
- Already at a Head of/Director level managing Social/Influencer function within crypto/blockchain/Web3 space
- Experience in managing multiple projects at once
- Demonstrable experience in growing communities on Twitter, Reddit, Discord, Telegram
- Directly or indirectly managed junior team members
- Some experience in paid social is desirable
Head of Social & Influencer employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Social & Influencer
✨Tip Number 1
Network with professionals in the blockchain and marketing sectors. Attend industry events, webinars, and meetups to connect with potential colleagues and influencers who can provide insights or referrals for the Head of Social & Influencer role.
✨Tip Number 2
Showcase your expertise in social media strategy by engaging with relevant content on platforms like Twitter and LinkedIn. Share your thoughts on current trends in blockchain marketing to demonstrate your knowledge and attract attention from hiring managers.
✨Tip Number 3
Consider creating a portfolio that highlights successful campaigns you've led in the crypto or blockchain space. Include metrics and outcomes to illustrate your ability to grow communities and drive engagement effectively.
✨Tip Number 4
Research the company thoroughly and understand their projects and values. Tailor your conversations during networking or interviews to align with their mission, showcasing how your vision for social media can contribute to their goals.
We think you need these skills to ace Head of Social & Influencer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media and influencer marketing, particularly within the blockchain or crypto space. Use specific metrics to demonstrate your success in growing communities and managing campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for blockchain technology and how your skills align with the role. Mention specific projects you've led that showcase your ability to develop strategic social media plans and manage teams effectively.
Showcase Your Knowledge: Demonstrate your understanding of the latest trends in social media and influencer marketing. Include examples of how you've successfully engaged communities on platforms like Twitter, Reddit, and Discord, as well as any innovative strategies you've implemented.
Proofread and Edit: Before submitting your application, carefully proofread your documents for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which is crucial for a leadership role.
How to prepare for a job interview at Salt
✨Showcase Your Strategic Thinking
As a Head of Social & Influencer, you'll need to demonstrate your ability to develop and execute strategic marketing plans. Be prepared to discuss specific examples of how you've successfully built brands and engaged communities in the past.
✨Highlight Your Experience with Blockchain
Since this role is within the blockchain marketing space, make sure to highlight any relevant experience you have in this area. Discuss your familiarity with crypto, Web3, and how you've leveraged social media to grow communities in these sectors.
✨Prepare for Content Creation Discussions
Expect questions about your approach to content creation across various platforms. Be ready to share your ideas on what types of content resonate best with audiences on Twitter, Reddit, Discord, and Telegram, and how you would implement these strategies.
✨Demonstrate Leadership Skills
As you'll be managing teams, it's crucial to showcase your leadership abilities. Prepare examples of how you've successfully led teams, managed projects, and negotiated with influencers to drive engagement and revenue.
