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- Tasks: Lead paid social strategies across platforms like Meta, TikTok, and Google.
- Company: Fast-growing consumer brand with a dynamic and performance-driven culture.
- Benefits: Competitive salary, benefits package, and opportunities for professional growth.
- Other info: Collaborate closely with creative teams and senior leadership in a fast-paced environment.
- Why this job: Make a real impact by shaping acquisition strategies on a global scale.
- Qualifications: Hands-on experience in paid social buying and a data-driven mindset.
The predicted salary is between 50000 - 70000 £ per year.
A fast-growing consumer brand is looking for a hands-on Paid Social & Performance Lead to own acquisition strategy across multiple international markets. Reporting directly into the CMO, this is a senior individual contributor role for someone who lives inside the ad platforms, understands creative-led performance marketing, and knows how to scale lead gen and direct response campaigns profitably.
The Role
- Own paid acquisition across Meta, TikTok, Google, Snapchat and X
- Lead channel strategy, budget allocation, optimisation and reporting
- Scale lead generation campaigns with accountability for CPA, ROAS and LTV:CAC
- Work closely with creative teams to build and iterate high-performing ads
- Run structured testing across audiences, creative, placements and bidding
- Manage international campaign activity across multiple markets
- Deliver clear forecasting, pacing and performance insight to leadership
About You
- Strong hands-on paid social buying experience, particularly across Meta and TikTok
- Proven track record scaling performance campaigns profitably
- Deep understanding of direct response and lead generation
- Commercially minded and highly data-driven
- Comfortable working closely with creative and production teams
- Experience across international markets is highly desirable
- Exposure to gaming, prize draw or regulated consumer sectors is a plus
Why Join?
- High-impact role with real ownership
- Fast-paced, performance-led environment
- Opportunity to shape acquisition strategy at scale
- Close collaboration with senior leadership and creative teams
Get in touch to find out more.
Head of Paid Social, Lifestyle, London, c. £50-70K + benefits employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Paid Social, Lifestyle, London, c. £50-70K + benefits
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or attend local events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your successful campaigns. This will help you stand out and demonstrate your hands-on experience with platforms like Meta and TikTok.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of performance marketing metrics. Be ready to discuss how you've scaled campaigns profitably and what strategies worked best for you.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are proactive and engaged. Plus, it gives us a chance to see your application in the best light possible.
We think you need these skills to ace Head of Paid Social, Lifestyle, London, c. £50-70K + benefits
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role. Highlight your hands-on experience with paid social platforms like Meta and TikTok, and showcase any successful campaigns you've led. We want to see how you can scale lead generation and drive performance!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've owned acquisition strategies and worked closely with creative teams. Let us know what excites you about joining our fast-paced environment.
Showcase Your Data Skills: Since this role is highly data-driven, make sure to highlight your analytical skills. Talk about how you've used data to optimise campaigns and improve CPA, ROAS, and LTV:CAC. We love numbers, so don’t hold back on the metrics!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows us you're keen to join the StudySmarter team!
How to prepare for a job interview at Salt
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the ad platforms mentioned in the job description, especially Meta and TikTok. Brush up on their latest features and best practices for scaling campaigns, as this will show your hands-on experience and understanding of performance marketing.
✨Prepare Your Success Stories
Have a few solid examples ready that showcase your track record in scaling lead generation campaigns profitably. Be specific about your role, the strategies you implemented, and the results achieved, particularly focusing on CPA, ROAS, and LTV:CAC metrics.
✨Collaborate with Creative Teams
Since the role involves working closely with creative teams, think of ways you’ve successfully collaborated in the past. Be prepared to discuss how you’ve iterated on ads based on performance data and how you can bring that collaborative spirit to the new role.
✨Understand the International Market
If you have experience in international markets, be ready to share insights on how you adapted campaigns for different audiences. If not, research the key differences in consumer behaviour across regions to demonstrate your willingness to learn and adapt.