At a Glance
- Tasks: Lead the launch and growth of a new loyalty programme while owning the CRM strategy.
- Company: A dynamic eCommerce brand focused on customer retention and loyalty.
- Benefits: Competitive salary, hands-on leadership role, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on collaboration across teams.
- Why this job: Make a real impact by shaping customer experiences and driving business success.
- Qualifications: Experience in CRM and loyalty marketing within retail or eCommerce environments.
The predicted salary is between 60750 - 74250 £ per year.
A growing ecommerce business is hiring a Head of CRM & Loyalty to own retention end to end. A new loyalty programme launches later this year, and this role leads it from build to launch to ongoing growth, alongside full ownership of the CRM function. This is a hands-on leadership role. You'll set the strategy and also build the journeys, dig into the numbers and make the case for investment.
What You'll Do
- Own CRM and loyalty strategy across the full customer lifecycle
- Lead the launch and ongoing evolution of a new loyalty programme, including the rewards and tiering model
- Build and optimise lifecycle communications across email, push and other owned channels
- Define KPIs and reporting, tracking retention, customer value and programme ROI
- Turn behavioural and redemption data into segmentation and personalisation that moves the numbers
- Build business cases for programme changes and present them to the exec team
- Manage the loyalty platform partner and hold them to account on value
- Work across marketing, ecommerce, product, commercial and tech to keep loyalty joined up with the wider plan
You'll Bring
- Solid CRM and Loyalty marketing experience, with time spent in a retail or ecommerce environment
- Proven track record delivering or scaling a loyalty programme
- Strong analytical skills and genuine confidence with data, not just reporting on it
- Hands-on platform experience building and optimising campaigns
- Commercial thinking, with a clear view of how retention links to revenue
- Strong stakeholder skills and the ability to get things done across teams
- Comfortable operating independently in a fast-moving, growing business
Head of CRM & Loyalty - eCommerce Brand employer: Salt
As a UX Designer at our global investment management firm in London, you'll be part of a dynamic and innovative team that values creativity and collaboration. We offer a hybrid work environment, competitive salary, and comprehensive benefits, alongside ample opportunities for professional growth in the rapidly evolving field of digital marketing and AI. Join us to shape engaging user experiences while working on cutting-edge projects that blend classic UX design with emerging technologies.
StudySmarter Expert Advice🤫
We think this is how you could land Head of CRM & Loyalty - eCommerce Brand
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Salt and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Salt are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Salt on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Salt. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of CRM & Loyalty - eCommerce Brand
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Salt. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Salt:Show us that you’ve done your homework! In your application, briefly mention what you admire about Salt’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Salt
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Salt will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Salt, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
