At a Glance
- Tasks: Lead and innovate CRM strategies to drive revenue and customer retention.
- Company: Join a high-growth FinTech transforming its marketing approach.
- Benefits: High ownership, autonomy, and the chance to shape a modern CRM function.
- Other info: Dynamic role with opportunities for personal and professional growth.
- Why this job: Make a real impact with AI and automation at the core of your work.
- Qualifications: Strong CRM leadership experience and hands-on with modern platforms.
The predicted salary is between 80000 - 100000 £ per year.
We’ve partnered with a leading high-growth FinTech-up undergoing a major transformation across performance and lifecycle marketing. With strong foundations already in place, they are now looking for an Associate CRM Director to take ownership of the function and elevate it into a truly best-in-class, commercially driven engine. This is not a maintenance role. It’s a build, scale and optimise opportunity for someone who wants real ownership and impact.
The Role
You’ll take full ownership of CRM strategy and execution across a key market, leading a small, capable team and working closely with senior stakeholders across marketing, product and technology. The focus is on driving revenue and retention, building high-performing lifecycle programmes, embedding automation and AI into campaign execution, and moving quickly from idea to build, test and optimise. This is a hands‑on leadership role where you’ll be expected to lead from the front, not sit above the detail.
What You’ll Be Doing
- Own and evolve the end‑to‑end CRM strategy, aligned to commercial growth targets
- Build and optimise multi‑channel lifecycle journeys including onboarding, engagement, reactivation and cross‑sell
- Drive segmentation and personalisation at scale
- Implement and scale AI‑driven workflows to improve speed and efficiency
- Establish a fast‑paced testing and experimentation culture
- Define and own CRM KPIs tied directly to revenue and customer value
- Lead, coach and develop a high‑performing CRM team
- Partner closely with performance, product and martech teams
What They’re Looking For
- Strong CRM leadership experience within a high‑growth or fast‑paced environment
- Proven track record of building and scaling lifecycle programmes, not just optimising
- Commercial mindset with a focus on revenue, retention and customer value
- Hands‑on experience with modern CRM platforms such as Braze or similar
- Experience leveraging automation and AI within CRM workflows
- Comfortable operating at both strategic and executional level
- Strong stakeholder management and cross‑functional collaboration
Why This Role
- High ownership and autonomy
- Opportunity to shape and scale a modern CRM function
- AI and automation at the core of the roadmap
Head of CRM - FinTech employer: Salt
Join a dynamic and innovative FinTech company that prioritises employee growth and offers a vibrant work culture. With a focus on high ownership and autonomy, you will have the opportunity to shape and scale a cutting-edge CRM function while collaborating with talented professionals across marketing, product, and technology. The company fosters a fast-paced environment that embraces AI and automation, ensuring that your contributions directly impact revenue and customer value.
StudySmarter Expert Advice🤫
We think this is how you could land Head of CRM - FinTech
✨Tip Number 1
Network like a pro! Reach out to people in the FinTech space, especially those who work in CRM. Use LinkedIn to connect and engage with them; you never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Showcase your skills! Create a portfolio or case studies that highlight your experience in building and scaling CRM strategies. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by understanding the company’s current CRM practices. Be ready to discuss how you would elevate their strategy and implement AI-driven workflows. Tailor your responses to show you’re the hands-on leader they need.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities, and applying directly can sometimes give you an edge. Plus, it shows you’re genuinely interested in being part of our team!
We think you need these skills to ace Head of CRM - FinTech
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Head of CRM. Highlight your experience in building and scaling lifecycle programmes, and don’t forget to mention any hands-on work with CRM platforms like Braze. We want to see how you can drive revenue and retention!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this hands-on leadership role. Share specific examples of how you've led teams and implemented AI-driven workflows. Let us know how you can elevate our CRM strategy!
Showcase Your Results:When detailing your past experiences, focus on the results you achieved. Use metrics to demonstrate your impact on revenue and customer value. We love numbers that tell a story about your success in CRM leadership!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get to know you better. Don’t miss out on this opportunity to join a high-growth FinTech team!
How to prepare for a job interview at Salt
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM strategies and tools, especially those mentioned in the job description like Braze. Brush up on your knowledge of AI-driven workflows and how they can enhance customer engagement. This will show that you’re not just familiar with the basics but are ready to take ownership of the function.
✨Demonstrate Your Leadership Style
Since this role requires hands-on leadership, be prepared to discuss your approach to leading a team. Share specific examples of how you've built and scaled lifecycle programmes in the past. Highlight your ability to coach and develop talent, as well as how you foster collaboration across departments.
✨Showcase Your Commercial Mindset
This position is all about driving revenue and retention, so come armed with data and examples that illustrate your commercial acumen. Talk about how you’ve defined and tracked CRM KPIs in previous roles, and how those metrics directly contributed to business growth. This will demonstrate that you understand the bigger picture.
✨Be Ready to Discuss Innovation
The company is looking for someone who can embed automation and AI into their CRM strategy. Prepare to discuss innovative ideas you have for implementing these technologies. Think about how you can create a fast-paced testing culture and share any past experiences where you successfully introduced new processes or tools.
