Head of CRM & Customer Marketing - Consumer Brand
London
Hybrid - 2 days per week in the office
We're partnering with a well-established consumer brand as it embarks on a major martech and digital transformation. This is a newly created leadership role for someone who wants real ownership of customer growth, building a modern, decision-led lifecycle engine from the ground up rather than optimising what's already there.
What You'll Do
- Own the end-to-end customer journey strategy across acquisition, onboarding, engagement and retention
- Lead the introduction of a new martech and decisioning stack, moving from broadcast CRM to intelligent, behaviour-led orchestration
- Define segmentation, eligibility and personalisation that make every customer interaction feel timely and relevant
- Own the marketing performance framework, translating data into decisions the business acts on
- Lead, coach and grow a team of 7, building a lifecycle function fit for the brand's next chapter
You’ll Bring
- Senior CRM or lifecycle leadership experience within a consumer-facing business of scale
- A track record of building customer journeys that move the needle on real commercial value
- Experience shaping or embedding new martech and decisioning capability
- Strong stakeholder instincts and a genuine test-and-learn mindset
#J-18808-Ljbffr
Head of CRM & Customer Marketing - Consumer Brand employer: Salt
As a UX Designer at our global investment management firm in London, you'll be part of a dynamic and innovative team that values creativity and collaboration. We offer a hybrid work environment, competitive salary, and comprehensive benefits, alongside ample opportunities for professional growth in the rapidly evolving field of digital marketing and AI. Join us to shape engaging user experiences while working on cutting-edge projects that blend classic UX design with emerging technologies.
