At a Glance
- Tasks: Lead marketing strategies for exclusive collection launches and optimise performance across channels.
- Company: Luxury brand in the arts industry with a focus on innovation.
- Benefits: Competitive salary, hybrid work model, and opportunities for creative expression.
- Other info: Join a dynamic team and shape the future of a new business segment.
- Why this job: Be the driving force behind a luxury brand's growth and make a real impact.
- Qualifications: Experience in start-ups, performance marketing, and strong stakeholder management skills.
The predicted salary is between 65000 - 65000 € per year.
I am working with a fantastic, luxury brand that are looking to make their first brand new hire into a new part of the business. As the new Marketing Lead you will take broad ownership of marketing to grow the business. This is an opportunity to be both hands-on and an executor across paid, CRM, content, social and brand – you will be making the shots and implementing the marketing.
Key responsibilities:
- Own and deliver end-to-end marketing for exclusive collection launches, from campaign planning through to execution
- Lead paid acquisition across paid channels (Instagram being a top priority), optimising performance
- Take ownership of CRM, lifecycle marketing and retention strategies, driving repeat engagement and customer value
- Build strong content, editorial, SEO and social strategy, building a recognisable brand voice – you will be acting as the brand guardian for this part of the business
- Develop and manage the measurement and analytics framework, providing clear performance insights
Key Skills we are looking for:
- Strong experience within a start-up environment – comfortable working somewhere where experimental/running things from scratch
- Strong track record of driving growth and performance
- Hands-on experience with paid media platforms and CRM tools
- Excellent stakeholder management skills, with the ability to collaborate with creatives and external partners
If you have previously specialised within a performance marketing role and moved generalist – this is the role for you!
Growth Marketing Lead employer: Salt
Join a dynamic luxury brand in the heart of London, where creativity meets strategy in a collaborative and innovative work culture. As a Growth Marketing Lead, you'll have the unique opportunity to shape the marketing landscape from the ground up, with ample support for professional development and a focus on work-life balance through hybrid working arrangements. This role not only offers competitive compensation but also the chance to make a significant impact in a vibrant industry, making it an ideal place for passionate marketers seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to people in the arts industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects, especially those related to growth and performance. This will help you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews by researching the brand’s voice and recent campaigns. Bring fresh ideas to the table that align with their goals – they’ll love your initiative!
✨Tip Number 4
Follow up after interviews! A quick thank-you email reiterating your excitement about the role can keep you top of mind. Plus, it shows you’re genuinely interested in joining their team.
We think you need these skills to ace Growth Marketing Lead
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the arts industry shine through. We want to see how much you care about the brand and its mission, so don’t hold back on expressing your excitement!
Tailor Your Experience:Make sure to highlight your relevant experience in growth marketing, especially in start-up environments. We’re looking for someone who can hit the ground running, so connect your past roles to the responsibilities listed in the job description.
Be Specific with Achievements:Quantify your successes! Use numbers and specific examples to demonstrate how you've driven growth and performance in previous roles. This will help us see the impact you could have as our new Marketing Lead.
Keep It Professional Yet Personal:While we love a friendly tone, remember to keep it professional. Share a bit of your personality, but ensure your application reflects the seriousness of the role. And don’t forget, apply through our website for the best chance!
How to prepare for a job interview at Salt
✨Know Your Brand Inside Out
Before the interview, dive deep into the luxury brand's history, values, and recent campaigns. Understanding their unique voice and positioning will help you articulate how your experience aligns with their goals.
✨Showcase Your Hands-On Experience
Be ready to discuss specific examples from your past roles where you've successfully executed marketing strategies. Highlight your experience in paid media, CRM, and content creation, as these are crucial for the role.
✨Prepare for Performance Metrics Questions
Since the role involves analytics and performance insights, brush up on key metrics you've used in previous campaigns. Be prepared to explain how you measure success and optimise strategies based on data.
✨Demonstrate Collaboration Skills
The job requires excellent stakeholder management, so think of examples where you've worked closely with creatives or external partners. Show how you can bridge gaps and foster teamwork to achieve marketing goals.
