At a Glance
- Tasks: Lead analytics to uncover consumer insights and drive strategic decisions.
- Company: Join a leading FMCG company in the Beauty sector.
- Benefits: Hybrid working, competitive pay, and a chance to shape marketing strategies.
- Other info: Immediate start on a 6-month contract with opportunities for transformation.
- Why this job: Make an impact by turning data into actionable insights for brand growth.
- Qualifications: Experience in consumer insights, SQL, and advanced Excel skills required.
The predicted salary is between 54000 - 66000 £ per year.
SALT is working with a leading FMCG company in the Beauty space, seeking a freelance Category & Consumer Analytics Manager to join the team on a 6-month project. This role is responsible for building and maintaining a robust understanding of consumer purchasing behaviours and demographics, delivering insights to brand and functional teams, and demonstrating how these insights can be turned into actionable strategies. This role ensures that the consumer remains at the centre of decision-making across marketing, communication, omni-channel strategies, and broader regional plans. The role involves turning complex data into accessible stories, providing analytics that inform current decisions and future strategies to maintain competitive advantage and grow market share.
Immediate start, 6 month contract. Hybrid working in London.
You will:
- Lead the analytics function, activating strategies across consumer, channel, creative, and category areas.
- Build analytics pillars for the region, including data translation, visualisation, modelling, and predictive analytics.
- Drive education and implementation of analytics capabilities across the organisation.
- Manage first-party data ecosystems and partner with third-party and retail partners for data-sharing processes.
- Collaborate with internal teams and external agencies to identify trends and opportunities.
- Lead organisational transformation within the analytics team.
- Serve as the primary contact for regional brand analytics requests and support.
- Work closely with global and regional analytics teams to ensure alignment and share best practices.
You will need:
- Strong experience in category and consumer insights, with experience performing analytics, segmentation, and campaign management using SQL.
- Previous experience operating large-scale CRM systems, and knowledge of tech stacks.
- Advanced skills in Excel and PowerBI.
Seniority level: Mid-Senior level. Employment type: Contract. Job function: Marketing, Analyst, and Other. Industries: Marketing Services and Advertising Services.
Category & Consumer Analytics Manager - Contract in England employer: Salt
Join a forward-thinking investment management platform in London, where innovation meets opportunity. As a Senior Business Analyst, you'll thrive in a collaborative work culture that values your expertise and encourages professional growth through continuous learning and development. Enjoy the flexibility of a hybrid working model while contributing to cutting-edge AI-driven investment solutions that make a real impact in the financial services sector.
StudySmarter Expert Advice🤫
We think this is how you could land Category & Consumer Analytics Manager - Contract in England
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Category & Consumer Analytics Manager - Contract in England
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Salt.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Salt and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Category & Consumer Analytics Manager - Contract at Salt.
How to prepare for a job interview at Salt
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Salt.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Salt. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Salt.
