At a Glance
- Tasks: Lead analytics to uncover consumer insights and drive strategic decisions.
- Company: Join a leading FMCG company in the Beauty sector.
- Benefits: Hybrid working, competitive pay, and a chance to make an impact.
- Other info: Immediate start for a dynamic 6-month contract in London.
- Why this job: Shape marketing strategies with data-driven insights and creativity.
- Qualifications: Experience in consumer insights, SQL, and advanced Excel skills.
The predicted salary is between 45000 - 60000 £ per year.
SALT is working with a leading FMCG company in the Beauty space, seeking a freelance Category & Consumer Analytics Manager to join the team on a 6-month project. This role is responsible for building and maintaining a robust understanding of consumer purchasing behaviours and demographics, delivering insights to brand and functional teams, and demonstrating how these insights can be turned into actionable strategies. This role ensures that the consumer remains at the centre of decision-making across marketing, communication, omni-channel strategies, and broader regional plans. The role involves turning complex data into accessible stories, providing analytics that inform current decisions and future strategies to maintain competitive advantage and grow market share.
Immediate start, 6 month contract Hybrid working in London.
You will:
- Lead the analytics function, activating strategies across consumer, channel, creative, and category areas.
- Build analytics pillars for the region, including data translation, visualisation, modelling, and predictive analytics.
- Drive education and implementation of analytics capabilities across the organisation.
- Manage first-party data ecosystems and partner with third-party and retail partners for data-sharing processes.
- Collaborate with internal teams and external agencies to identify trends and opportunities.
- Lead organisational transformation within the analytics team.
- Serve as the primary contact for regional brand analytics requests and support.
- Work closely with global and regional analytics teams to ensure alignment and share best practices.
You will need:
- Strong experience in category and consumer insights, with experience performing analytics, segmentation, and campaign management using SQL.
- Previous experience operating large-scale CRM systems, and knowledge of tech stacks.
- Advanced skills in Excel and PowerBI.
Category & Consumer Analytics Manager - Contract in England employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category & Consumer Analytics Manager - Contract in England
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working in analytics roles. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your analytics projects, especially those that turned complex data into actionable insights. This will help you stand out and demonstrate your expertise.
✨Tip Number 3
Prepare for interviews by brushing up on common analytics questions and case studies. We recommend practising how to explain your thought process when tackling data challenges – it’s all about showing your analytical mindset!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Category & Consumer Analytics Manager - Contract in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Category & Consumer Analytics Manager. Highlight your experience with consumer insights, analytics, and any relevant tools like SQL and PowerBI. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about consumer analytics and how you can contribute to our team. Be sure to mention specific projects or experiences that relate to the job description.
Showcase Your Analytical Skills: Since this role is all about turning data into actionable insights, make sure to include examples of how you've done this in the past. Whether it's through visualisation or predictive analytics, we want to see your thought process and results!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at Salt
✨Know Your Data
Make sure you brush up on your understanding of consumer purchasing behaviours and demographics. Be ready to discuss how you've turned complex data into actionable insights in your previous roles. This will show that you can hit the ground running.
✨Showcase Your Analytical Skills
Prepare examples of how you've used SQL, Excel, and PowerBI in past projects. Highlight specific instances where your analytics led to significant business decisions or strategies. This will demonstrate your technical prowess and relevance to the role.
✨Understand the Brand's Vision
Research the FMCG company and its products thoroughly. Understand their market position and recent campaigns. This knowledge will help you align your insights with their goals and show that you're genuinely interested in contributing to their success.
✨Collaboration is Key
Be ready to discuss how you've worked with cross-functional teams in the past. Emphasise your ability to collaborate with both internal teams and external partners. This will highlight your teamwork skills, which are crucial for this role.