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- Tasks: Lead the creation of a global employer brand strategy and recruitment marketing campaigns.
- Company: Join a dynamic team focused on attracting top talent with a standout employer brand.
- Benefits: Enjoy a competitive daily rate, hybrid work options, and potential for permanent placement.
- Why this job: Shape compelling narratives and enhance candidate experiences in a creative, collaborative environment.
- Qualifications: Experience in employer branding, content development, and strong social media skills required.
- Other info: Contract duration is 12 months with opportunities for growth and infrequent travel.
The predicted salary is between 75000 - 100000 £ per year.
Are you passionate about building standout employer brands that attract top talent globally? We’re hiring an Employer Brand Lead to shape and deliver a world-class employer branding strategy in partnership with a leading creative agency.
In this high-impact role, you’ll collaborate with senior stakeholders across People, Brand, and Comms to define and execute a global vision—bringing to life a compelling and authentic employer brand aligned with business goals and culture.
What You’ll Be Doing:
- Partnering with a dedicated employer brand agency to develop and deliver a global employer brand strategy.
- Leading recruitment marketing campaigns that enhance the candidate experience and support talent attraction.
- Shaping compelling content across formats—videos, blogs, social posts—that reflect our EVP and employee stories.
- Managing digital presence across LinkedIn, Glassdoor, Instagram and more, while launching employee advocacy initiatives.
- Using data and insights from the brand agency to optimise performance and maximise ROI.
- Strengthening internal engagement through storytelling, recognition programs, and localised branding efforts.
You’ll Be Responsible For:
- Aligning employer brand messaging across all touchpoints with internal teams (People, TA, Marketing, Comms).
- Overseeing digital storytelling and content production with external creative teams.
- Leading the development of an employee advocacy strategy to amplify authentic voices.
- Supporting global People teams with internal campaigns and initiatives to boost advocacy and engagement.
What We’re Looking For:
- Proven experience leading employer brand and talent attraction initiatives in a global organisation.
- Strategic thinker with hands-on experience in content development and campaign execution.
- Strong understanding of social media, digital, and recruitment marketing best practices.
- Data-driven approach with experience in campaign analytics and optimisation.
- Excellent project management and cross-functional collaboration skills.
- Passion for crafting standout candidate experiences and employer narratives.
Contract Details:
- Duration: 12 months, with potential to go permanent.
- Rate: Up to £500/day (Umbrella) or £375/day (PAYE).
- Hours: 38/week, Mon–Fri.
- Location: Hybrid (Infrequent travel).
- Security: BPSS required (no higher clearance needed).
Interview Process:
- Two stages – in-person on May 2nd, followed by a virtual final round.
Employer Brand Lead employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Employer Brand Lead
✨Tip Number 1
Familiarise yourself with our current employer branding efforts and campaigns. Understanding what we’ve done in the past will help you propose innovative ideas that align with our vision and culture.
✨Tip Number 2
Showcase your experience with data-driven strategies by preparing examples of how you've used analytics to optimise previous campaigns. This will demonstrate your ability to maximise ROI, which is crucial for this role.
✨Tip Number 3
Prepare to discuss your approach to cross-functional collaboration. Highlight specific instances where you’ve successfully worked with teams like Marketing or Comms to enhance employer branding initiatives.
✨Tip Number 4
Think about compelling stories from your past roles that illustrate your passion for crafting standout candidate experiences. Authentic storytelling is key to resonating with our audience and showcasing your fit for the position.
We think you need these skills to ace Employer Brand Lead
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Employer Brand Lead position. Tailor your application to highlight your relevant experience in employer branding and talent attraction.
Craft a Compelling CV: Your CV should clearly showcase your proven experience in leading employer brand initiatives. Use specific examples that demonstrate your strategic thinking, content development skills, and project management abilities.
Write a Tailored Cover Letter: In your cover letter, express your passion for building standout employer brands. Highlight how your skills align with the company's goals and culture, and mention any relevant campaigns or projects you've led in the past.
Showcase Your Digital Skills: Since the role involves managing digital presence, include examples of your experience with social media, recruitment marketing, and data-driven campaign optimisation. Mention any tools or platforms you are proficient in that relate to the job.
How to prepare for a job interview at Salt
✨Showcase Your Strategic Thinking
As an Employer Brand Lead, you'll need to demonstrate your ability to think strategically. Prepare examples of how you've developed and executed employer branding strategies in the past, particularly in a global context. Highlight your understanding of aligning brand messaging with business goals.
✨Prepare for Content Development Discussions
Since the role involves shaping compelling content, be ready to discuss your experience in content creation. Bring examples of successful campaigns you've led, including the types of content you produced and how they resonated with the target audience.
✨Familiarise Yourself with Digital Platforms
The role requires managing digital presence across various platforms. Brush up on the latest trends and best practices in social media and recruitment marketing. Be prepared to discuss how you've used these platforms to enhance candidate experiences and attract talent.
✨Emphasise Data-Driven Decision Making
A data-driven approach is crucial for optimising performance. Be ready to share how you've used analytics to inform your strategies and improve campaign outcomes. Discuss specific metrics you've tracked and how they influenced your decisions.
