Product Marketing Manager | Consumer Finance| London | £80K - £90K | Hybrid (3 days in office)
A leading global Financial/FinTech business is looking for a Senior Product Marketing Manager to play a key part in the business between product and marketing so that new products and propositions are effectively brought to market across multiple international regions.
This is an exciting opportunity to join a highly established, consumer-focused organisation undergoing substantial growth and transformation. You'll sit at the connection of product development and marketing execution, shaping go-to-market strategy, proposition messaging and launch plans while working closely with cross-functional stakeholders.
You will own the end-to-end product marketing process, translating complex product developments into compelling customer propositions and coordinating integrated campaigns that drive awareness, adoption and engagement.
Key Responsibilities:
· Lead go-to-market strategy for new products, features and enhancements.
· Develop clear positioning, messaging and proposition frameworks for different customer segments.
· Partner with Product teams to influence launch planning and roadmap discussions.
· Act as the voice of the customer, translating insights and performance data into actionable recommendations.
· Coordinate cross-functional campaign delivery across Brand, CRM, Performance and Creative teams.
· Manage multiple launch programmes simultaneously, ensuring projects are delivered on time and to a high standard.
· Measure campaign effectiveness and optimise future marketing activity through data and insights.
Key Skills
· 8+ years' experience in Product Marketing where you have owned end-to-end
· Essential for CONSUMER (B2C/D2C) Financial experience
· Proven experience developing and executing go-to-market strategies for product launches.
· Strong understanding of positioning, messaging and proposition development.
· Demonstrated ability to lead cross-functional campaign delivery.
· Highly organised, with experience managing multiple projects and priorities.
· Data-driven approach with the ability to use the insights to action
If you're ...
Senior Product Marketing Manager in East Kilbride employer: Salt
As a UX Designer at our global investment management firm in London, you'll be part of a dynamic and innovative team that values creativity and collaboration. We offer a hybrid work environment, competitive salary, and comprehensive benefits, alongside ample opportunities for professional growth in the rapidly evolving field of digital marketing and AI. Join us to shape engaging user experiences while working on cutting-edge projects that blend classic UX design with emerging technologies.
