Content & AI Strategy Lead (AEO/GEO)
Content & AI Strategy Lead - circa £95K plus Bonus & Bens
London (Hybrid)
Shape the future of content in the AI era; this is not your traditional content leadership role.
We're looking for a Head of AI Content Strategy to define how a global investment business creates, structures and optimises content for a world where people increasingly find answers through AI.
You'll sit at the intersection of content, editorial, digital, SEO and AI, setting the standards for how content is created once, intelligently reused, discovered and cited across AI-powered search and digital experiences.
What you'll own
Define the editorial standard for the AI era; creating a scalable, component-based approach to content, messaging, taxonomy and governance.
Lead AEO/GEO strategy - making content more discoverable, authoritative and citable by AI answer engines.
Build the Human + AI content strategy - ensuring content works brilliantly for people and AI-driven agents.
Champion smarter ways of working - using AI-assisted production and new technologies to increase quality, efficiency and scale without losing human judgement or brand voice.
Turn data into action - using search, AI and citation performance to shape editorial priorities and make visibility a measurable KPI.
Influence globally - working across international marketing teams, affiliates, digital, PR, compliance and external agencies to create consistency across markets and audiences.
Own major awareness content programmes; transforming proprietary research and insight into high-impact, structured digital content.
Please only apply, if…
You're an experienced content, editorial, communications or marketing leader who understands where content is heading, not just where it has been.
You have 8-10+ years' experience in content/communications/marketing, strong SEO knowledge and a genuine understanding of AEO, GEO and AI-powered search.
B2B regulatory environment experience is must; ideally within Asset Management or other Financial environments
You'll know how to build editorial standards, create structured and reusable content, work with data and turn complex ideas into compelling messaging.
You'll also have a strong understanding of investment products and financial audiences, with the confidenc...
Content & AI Strategy Lead (AEO/GEO) in East Kilbride employer: Salt
As a UX Designer at our global investment management firm in London, you'll be part of a dynamic and innovative team that values creativity and collaboration. We offer a hybrid work environment, competitive salary, and comprehensive benefits, alongside ample opportunities for professional growth in the rapidly evolving field of digital marketing and AI. Join us to shape engaging user experiences while working on cutting-edge projects that blend classic UX design with emerging technologies.
