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- Tasks: Lead digital performance and CRM strategies to drive growth in a thriving e-commerce business.
- Company: Dynamic beauty brand with a focus on innovation and customer engagement.
- Benefits: Competitive salary, hands-on experience, and the chance to make a real impact.
- Why this job: Join a fast-paced environment where your strategies directly influence success.
- Qualifications: 5+ years in digital performance and CRM, with strong media and marketing skills.
- Other info: Fixed-term maternity cover with opportunities for professional growth.
The predicted salary is between 43200 - 72000 £ per year.
We're looking for a hands-on Digital Performance & CRM Manager to lead growth across a high-performing DTC e-commerce business in the UK & Ireland. This role owns performance marketing and CRM end-to-end - from paid media and affiliates to lifecycle marketing, retention and loyalty. You'll set strategy, manage budgets, lead agencies, and turn customer data into measurable growth.
What you'll be responsible for:
- Owning performance marketing across paid search, paid social, SEO, affiliates, CRM, display and on-site messaging
- Building acquisition, retention and lifecycle strategies that drive revenue and ROI
- Managing and optimising significant digital budgets
- Leading CRM strategy: segmentation, personalisation, journeys and creative testing
- Working closely with brand, content and social teams to ensure performance activity stays on-brand
- Managing agencies and developing internal team members
- Using data and insight to forecast, optimise and improve customer KPIs
What we're looking for:
- 5+ years' experience in digital performance and CRM (brand or agency side)
- Strong expertise in paid media, CRM and affiliate marketing
- Comfortable owning strategy, execution and optimisation
- Commercial, data-driven and confident making decisions
- Experience working in fast-paced DTC or e-commerce environments
The role:
- Fixed-term maternity cover
- London-based
- Real ownership, visibility and impact
To apply for this role, please click the 'Apply' button or email.
Digital Performance and CRM Manager, Beauty, London, c. £60K employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Performance and CRM Manager, Beauty, London, c. £60K
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in digital performance and CRM. This will help you stand out and demonstrate your expertise when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their digital strategies and think about how you can contribute to their growth. This will show you're genuinely interested and ready to hit the ground running.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Digital Performance and CRM Manager, Beauty, London, c. £60K
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Digital Performance & CRM Manager. Highlight your experience in performance marketing and CRM, and don’t forget to mention any specific achievements that showcase your skills in driving revenue and ROI.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Share your passion for e-commerce and how your background aligns with our needs, especially in managing digital budgets and leading CRM strategies.
Showcase Your Data Skills: Since this role is all about using data to drive decisions, make sure to include examples of how you've used data insights to optimise campaigns or improve customer KPIs in your application. We love a data-driven approach!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Salt
✨Know Your Numbers
Make sure you’re familiar with key performance metrics relevant to digital marketing and CRM. Brush up on your understanding of ROI, customer acquisition costs, and lifetime value. Being able to discuss these numbers confidently will show that you’re data-driven and ready to make informed decisions.
✨Showcase Your Strategy Skills
Prepare to discuss specific strategies you've implemented in previous roles. Think about how you’ve built acquisition and retention strategies that drove revenue. Use concrete examples to illustrate your experience with performance marketing across various channels like paid search and social media.
✨Familiarise Yourself with the Brand
Research the company’s brand identity and recent campaigns. Understanding their tone and style will help you align your answers with their values. Be ready to suggest how you could enhance their current CRM strategies while staying true to their brand.
✨Prepare Questions for Them
Interviews are a two-way street! Prepare insightful questions about their current challenges in digital performance and CRM. This shows your genuine interest in the role and helps you gauge if the company is the right fit for you.
