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- Tasks: Lead marketing strategies for professional training courses and drive sales through digital platforms.
- Company: Join a leading UK membership organisation focused on industry-wide learning and development.
- Benefits: Enjoy a competitive salary up to £70K and fantastic benefits, including flexible working options.
- Why this job: Be part of a dynamic team that shapes educational products and makes a real impact in the industry.
- Qualifications: Degree in Marketing or related field preferred; experience in commercialising training solutions is a plus.
- Other info: Work in London with two days at the Liverpool Street office; creativity and digital savvy are essential.
The predicted salary is between 48000 - 56000 £ per year.
Location: London (2 days in Liverpool Street Office)
Salary: £60-70K based on experience + fantastic benefits
Role: I am partnering with a leading UK membership organisation to find a strategic and commercially minded Digital Growth Marketing Manager. This individual will drive the professional training and development by launching and scaling educational products that directly support industry-wide learning, leadership and regulatory understanding. You will be commercially focused on driving revenue and sales through various marketing strategies.
Responsibilities:
- Lead the go-to-market commercial strategy for new and existing professional training and education courses. Key responsibilities include creating compelling marketing messages, leveraging digital platforms to drive sales and engagement, and identifying target audiences.
- Create and deliver the end-to-end multi-channel marketing campaign strategy, ensuring alignment with commercial targets.
- Manage content updates and upkeep across the website, ensuring consistency with brand tone, messaging, and up-to-date information across all pages.
- Ensure all Salesforce data is maintained and optimised.
- Organise email marketing assets using Marketing Cloud.
- Assist in producing polished digital content, including video, live streams, photography, and written copy for web, social, email, and paid media.
- Safeguard the visual identity and brand standards across all digital outputs, upholding a cohesive and professional brand presence.
Requirements:
- Degree in Marketing, Business, or a related discipline is preferred, though equivalent experience will be considered.
- Experience in commercialising training solutions is highly advantageous.
- Familiarity with creative tools such as Adobe InDesign, Photoshop, Canva, or similar platforms.
- Comfortable using digital marketing platforms, such as content management systems (CMS), customer relationship management tools (CRM), and email marketing software.
- Solid understanding of email marketing best practices, audience segmentation, and campaign performance analysis.
- Hands-on experience with marketing automation platforms (e.g., Salesforce Marketing Cloud or equivalent).
- Well-versed in social media trends, tools, and tactics, with the ability to tailor content by channel.
- Commercially minded and able to take ownership of campaigns and manage the full process from concept through to delivery.
Digital Growth Marketing Manager – Commercial Training Programmes - up to £70K employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Growth Marketing Manager – Commercial Training Programmes - up to £70K
✨Tip Number 1
Network with professionals in the education and training sector. Attend industry events or webinars where you can meet potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 2
Familiarise yourself with the latest trends in digital marketing, especially those related to educational products. This knowledge will help you speak confidently about how you can drive growth in your interview.
✨Tip Number 3
Prepare examples of successful marketing campaigns you've led, particularly those that involved multi-channel strategies. Be ready to discuss the results and what you learned from those experiences.
✨Tip Number 4
Showcase your familiarity with tools like Salesforce Marketing Cloud and creative software during discussions. Highlight any specific projects where you used these tools to achieve measurable outcomes.
We think you need these skills to ace Digital Growth Marketing Manager – Commercial Training Programmes - up to £70K
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and commercial training. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and experience in launching educational products. Mention specific examples of successful campaigns you've managed and how they align with the role.
Showcase Your Skills: In your application, emphasise your familiarity with digital marketing tools and platforms mentioned in the job description, such as Salesforce Marketing Cloud and content management systems. Provide examples of how you've used these tools effectively.
Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for a marketing role.
How to prepare for a job interview at Salt
✨Showcase Your Strategic Mindset
As a Digital Growth Marketing Manager, it's crucial to demonstrate your ability to think strategically. Prepare examples of past campaigns where you successfully aligned marketing strategies with commercial goals, highlighting your role in driving revenue and engagement.
✨Familiarise Yourself with Digital Tools
Make sure you're well-versed in the digital marketing platforms mentioned in the job description, such as Salesforce Marketing Cloud and content management systems. Be ready to discuss how you've used these tools in previous roles to optimise campaigns and manage customer relationships.
✨Prepare for Content Creation Questions
Since the role involves producing polished digital content, be prepared to discuss your experience with creative tools like Adobe InDesign and Canva. Bring examples of your work that showcase your ability to create engaging content across various channels.
✨Understand the Brand and Audience
Research the organisation's brand and its target audience thoroughly. During the interview, demonstrate your understanding of their market position and how you would tailor marketing messages to resonate with their audience, ensuring alignment with brand tone and messaging.
