At a Glance
- Tasks: Own digital tracking infrastructure and ensure accurate data collection for top brands.
- Company: Join a leading multi-brand retail group in Central London.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on innovation and collaboration.
- Why this job: Make a real impact on data-driven decisions for household-name brands.
- Qualifications: Experience with GTM, GA4, and strong communication skills required.
The predicted salary is between 40000 - 50000 £ per year.
Central London (Hybrid: 3 days in-office)
Experience: 1–3 years (Mid-level focus)
Role Overview
We are looking for a Digital Analytics Specialist to join a premier multi-brand retail group. This is a high-impact role focused on owning the end-to-end digital tracking infrastructure across a diverse portfolio of web and mobile app properties. You will ensure that data collection is accurate, scalable, and fully privacy-compliant, directly empowering data-driven decisions for household-name brands.
Core Responsibilities
- Tracking Infrastructure: Own the setup and optimization of Google Tag Manager (GTM) across web and mobile app platforms.
- Cross-Functional Collaboration: Partner with Developers, UX, Product, and Marketing teams to translate business questions into robust technical tagging requirements.
- Mobile App Excellence: Drive mobile analytics using Firebase and GA4, ensuring consistent tracking across the entire customer journey.
- Data Integrity: Conduct regular audits, QA testing, and debugging to ensure high data quality and GDPR compliance.
- Governance: Maintain technical documentation and data layer specifications to standardize practices across multiple business units.
Experience Required
- Hands-on Technical Skills: Proven experience implementing GTM and GA4. Familiarity with Firebase and BigQuery is highly preferred.
- Stakeholder Management: You must be able to communicate complex technical concepts to non-technical audiences clearly and confidently.
- Detail Orientation: A "leave no stone unturned" approach to debugging and data auditing.
- Adaptability: Comfortable working in a fast-paced, multi-brand environment with shifting priorities.
Digital Analytics Specialist: GTM/GA4 & Firebase (Hybrid) employer: Salt
Join a leading multi-brand retail group in Central London, where innovation meets collaboration. As a Digital Analytics Specialist, you'll thrive in a dynamic hybrid work environment that fosters professional growth and encourages cross-functional teamwork. With a commitment to data integrity and privacy compliance, you'll play a pivotal role in shaping data-driven strategies for renowned brands while enjoying the benefits of a supportive culture and opportunities for career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Analytics Specialist: GTM/GA4 & Firebase (Hybrid)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend meetups, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your work with GTM, GA4, and Firebase. This could be a personal website or a well-organised document that highlights your projects and achievements. It’s a great way to stand out!
✨Tip Number 3
Prepare for interviews by brushing up on your technical knowledge and soft skills. Be ready to explain complex concepts in simple terms, as you'll need to communicate effectively with non-technical teams. Practice makes perfect!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got some fantastic opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it shows you’re genuinely interested in joining our team!
We think you need these skills to ace Digital Analytics Specialist: GTM/GA4 & Firebase (Hybrid)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Digital Analytics Specialist. Highlight your experience with GTM, GA4, and Firebase, and don’t forget to mention any cross-functional collaboration you've done. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital analytics and how your skills align with our needs. Be sure to mention specific projects or achievements that showcase your expertise in data integrity and tracking infrastructure.
Showcase Your Technical Skills:We love seeing hands-on experience! In your application, make sure to detail your technical skills, especially with GTM and GA4. If you've worked with Firebase or BigQuery, give us the lowdown on what you did and the impact it had on your previous projects.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly. Plus, it shows us you're keen on joining the StudySmarter family!
How to prepare for a job interview at Salt
✨Know Your Tools Inside Out
Make sure you’re well-versed in Google Tag Manager, GA4, and Firebase. Brush up on your technical skills and be ready to discuss specific projects where you've implemented these tools. Being able to share real examples will show your hands-on experience.
✨Speak Their Language
Since you'll be collaborating with various teams, practice explaining complex technical concepts in simple terms. Think about how you would describe GTM or data integrity to someone without a technical background. This will demonstrate your communication skills and adaptability.
✨Showcase Your Detail Orientation
Prepare to discuss your approach to debugging and data auditing. Have examples ready that highlight your meticulous nature and how you ensure data quality. This is crucial for the role, so make it a focal point during your interview.
✨Be Ready for Scenario Questions
Expect questions that assess how you would handle real-world challenges, like setting up tracking for a new campaign or resolving data discrepancies. Think through potential scenarios beforehand and outline your thought process to showcase your problem-solving skills.
