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For Companies At a Glance
- Tasks: Lead the charge in generating high-quality leads and building a top-notch team.
- Company: Join a global leader in POS payments, driving innovation in the fintech space.
- Benefits: Competitive salary, opportunity for growth, and a dynamic work environment.
- Why this job: Be at the forefront of B2B payments, making a real impact on revenue growth.
- Qualifications: 5+ years in lead generation, preferably in Fintech or SaaS, with strong digital marketing skills.
- Other info: Hands-on role with a chance to shape a new team within a year.
The predicted salary is between 64000 - 96000 £ per year.
Demand Generation Manager – B2B Payments London £80,000 – £100,000 *Please note, Payments or Fintech experience is preferred for this role, or B2B SaaS experience* A global POS payments business are looking to build out their Demand Generation function in London and have a brand new role they are looking to recruit. Initially, you will be very hands on however will also be responsible for building a high performing team within 6-12 months. You will need strong expertise in lead generation tactics, including all things email marketing, Paid, SEO an other digital channels. You will ensure a steady flow of high quality leads to support the revenue growth of the business and will work closely with other teams to optimize campaigns. Responsibilities Develop and implement a comprehensive lead generation strategy to meet company revenue goals Plan, execute and manage lead generation campaigns and nurture them through the funnel Work with the content and design team to create compelling ads and email marketing campaigns Manage A/B testing and optimize campaigns based on conversion rates, click through and cost per lead Work with the sales teams to optimize lead scoring models and MQLs Use CRM and Marketing Automation tools to track lead behavior and optimize targeting strategies Track and monitor lead performance, making adjustments where needed Manage lead generation budgets, ensuring maximum ROI Experience 5+ years of experience in a lead generation role, with a strong track record of delivering success Experience in Fintech, Payments or SaaS Experience running lead generation tactics across multiple channels, email marketing, Paid, Social and SEO Experience working with multiple Automation platforms for lead tracking and reporting Experience working closely with Sales teams to optimize lead generation process
Demand Generation Manager - B2B Payments employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Manager - B2B Payments
✨Tip Number 1
Familiarize yourself with the latest trends in B2B payments and fintech. Understanding the industry landscape will not only help you in interviews but also demonstrate your genuine interest in the role.
✨Tip Number 2
Network with professionals in the fintech and B2B SaaS space. Attend industry events or webinars to connect with potential colleagues and learn more about the challenges they face in demand generation.
✨Tip Number 3
Showcase your experience with lead generation tactics by preparing specific examples of successful campaigns you've managed. Be ready to discuss how you optimized these campaigns for better performance.
✨Tip Number 4
Highlight your familiarity with CRM and marketing automation tools. Being able to discuss how you've used these tools to track lead behavior and optimize strategies will set you apart from other candidates.
We think you need these skills to ace Demand Generation Manager - B2B Payments
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in lead generation, particularly in the Fintech or B2B SaaS sectors. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, emphasize your expertise in email marketing, paid campaigns, and SEO. Discuss how your skills align with the company's goals and how you can contribute to building a high-performing team.
Showcase Relevant Experience: Provide examples of successful lead generation campaigns you've managed. Detail your experience with CRM and Marketing Automation tools, and how you've optimized campaigns based on performance data.
Highlight Collaboration Skills: Mention your experience working closely with sales teams and other departments. Explain how you have successfully collaborated to optimize lead scoring models and improve overall lead generation processes.
How to prepare for a job interview at Salt
✨Showcase Your Experience
Make sure to highlight your 5+ years of experience in lead generation, especially in Fintech, Payments, or SaaS. Be ready to discuss specific campaigns you've managed and the results you've achieved.
✨Demonstrate Your Strategy Skills
Prepare to talk about how you would develop and implement a comprehensive lead generation strategy. Think about examples where you've successfully planned and executed campaigns that met revenue goals.
✨Familiarize Yourself with Tools
Since the role involves using CRM and Marketing Automation tools, be prepared to discuss your experience with these platforms. Highlight any specific tools you've used and how they helped optimize lead tracking and reporting.
✨Collaboration is Key
Emphasize your ability to work closely with sales teams and other departments. Share examples of how you've optimized lead scoring models and MQLs through collaboration, as this will be crucial for the role.
