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For Companies At a Glance
- Tasks: Lead CRO efforts to boost website performance and enhance user experience.
- Company: Join a leading UK leisure brand with a focus on digital innovation.
- Benefits: Competitive salary up to £55,000 plus performance bonuses and flexible working.
- Why this job: Make a real impact on digital strategy and user journeys in a dynamic environment.
- Qualifications: Experience in CRO, growth marketing, and strong analytical skills required.
- Other info: Opportunity to mentor junior team members and collaborate across teams.
The predicted salary is between 46200 - 63800 £ per year.
Overview
Are you a data-driven digital professional with a passion for improving website performance? We’re seeking a Conversion Rate Optimisation (CRO) Manager to lead optimisation efforts and enhance the online experience for a leading UK leisure brand. This is a newly created role with real responsibility and scope to shape digital strategy.
Salary: Up to £55,000 + performance bonus
This range is provided by Salt. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
5 days in the office per month
What you’ll be doing:
- Own and drive the CRO and SEO roadmap to maximise website conversion and incremental revenue.
- Plan, launch, and analyse A/B and multivariate tests to improve user journeys and lead capture.
- Track and report measurable performance improvements across digital channels.
- Collaborate with content, UX, and technical teams to implement optimisations.
- Mentor and support junior team members, promoting a culture of creativity and data-driven decision making.
- Deputise for the Head of Digital where required and contribute to team strategy and processes.
What we’re looking for:
- Experience in CRO, growth marketing, or digital performance roles.
- Strong knowledge of testing platforms (e.g., VWO, Optimizely), GA4, and UX best practices.
- Proven ability to identify friction points and drive measurable revenue through optimisation.
- Comfortable leading or coaching junior colleagues.
- Experience in agile or sprint-based environments.
- Exposure to UX research, journey mapping, or product experimentation.
- Experience collaborating across multiple teams and departments on digital projects.
About you:
- Analytical with commercial awareness.
- Collaborative, proactive, and highly organised.
- Calm under pressure with a ‘can-do’ attitude and strong communication skills.
This role offers a fantastic opportunity to make a real impact in digital performance and shape the online journey for a high-profile leisure brand.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing
Industries
- Travel Arrangements, Retail, and Hospitality
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CRO Manager - Leisure Brand - £55,000 employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO Manager - Leisure Brand - £55,000
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRO successes. This will give potential employers a taste of what you can bring to the table and set you apart from the competition.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to CRO. Be ready to discuss your experience with A/B testing and how you've improved user journeys in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace CRO Manager - Leisure Brand - £55,000
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRO Manager role. Highlight your experience in CRO, growth marketing, and any relevant tools you've used like VWO or GA4. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for improving website performance and how you’ve driven measurable revenue through optimisation in the past. Let us know why you're excited about this role with our leisure brand.
Showcase Your Analytical Skills: Since this role is all about data-driven decisions, make sure to showcase your analytical skills. Include examples of how you've tracked and reported performance improvements in previous roles. We love numbers that tell a story!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Salt
✨Know Your Data
As a CRO Manager, you'll need to demonstrate your data-driven mindset. Brush up on key metrics and analytics tools like GA4. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Testing Experience
Prepare examples of A/B and multivariate tests you've conducted. Talk about the hypotheses you formed, the results you achieved, and how those insights shaped user journeys. This will show your hands-on experience in optimisation.
✨Collaboration is Key
This role involves working with various teams, so highlight your collaborative skills. Share specific instances where you’ve successfully partnered with content, UX, or technical teams to implement changes that improved performance.
✨Mentorship Matters
Since mentoring junior team members is part of the job, think about how you've supported others in the past. Discuss your approach to fostering a culture of creativity and data-driven decision-making within a team.