At a Glance
- Tasks: Lead CRM strategies to boost customer engagement and drive growth for top clients.
- Company: Reputable digital consultancy focused on innovative customer marketing solutions.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Collaborative team culture with opportunities to mentor and grow talent.
- Why this job: Shape impactful customer journeys and make a real difference in client success.
- Qualifications: Proven experience in CRM leadership and lifecycle planning.
The predicted salary is between 51750 - 63250 £ per year.
We're partnering with a well-regarded digital consultancy known for helping ambitious businesses unlock growth through smarter customer marketing, data and technology. They're looking for a CRM Strategy Director to join their Lifecycle & Growth team, acting as both strategic advisor and delivery lead across customer marketing and CRM projects for a portfolio of high-profile clients.
Responsibilities
- Shape contact strategies that drive stronger engagement, loyalty and commercial results
- Map out customer journeys spanning email, push, SMS, app messaging and web touchpoints
- Build out lifecycle and retention roadmaps, spotting ways to improve experience, automation and efficiency
- Provide guidance on martech choices, from CRM and ESP platforms to CDPs and CRO tools
- Advise clients on how their customer data should be structured, stored and put to use
- Oversee CRM platform migrations, selections and implementations
- Dig into customer and campaign data to surface new growth opportunities
- Run senior stakeholder workshops, translating strategy into buy-in
- Take projects from initial discovery right through to final delivery
- Coach junior team members and help grow the team's broader CRM expertise
Experience required
- A strong track record in CRM or lifecycle leadership, likely built within a consultancy, agency or in-house customer strategy function
- Confident across the full spectrum of lifecycle planning, from strategy through to execution
- Working knowledge of major CRM and marketing platforms
- Equally happy setting direction and rolling sleeves up on delivery
CRM Strategy Director - Lifecycle & Growth - £95k employer: Salt
Join a forward-thinking investment management platform in London, where innovation meets opportunity. As a Senior Business Analyst, you'll thrive in a collaborative work culture that values your expertise and encourages professional growth through continuous learning and development. Enjoy the flexibility of a hybrid working model while contributing to cutting-edge AI-driven investment solutions that make a real impact in the financial services sector.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Strategy Director - Lifecycle & Growth - £95k
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Salt and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Salt are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Salt on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Salt. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Strategy Director - Lifecycle & Growth - £95k
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Salt. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Salt:Show us that you’ve done your homework! In your application, briefly mention what you admire about Salt’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Salt
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Salt will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Salt, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
