At a Glance
- Tasks: Own and deliver the CRM strategy to boost customer engagement and loyalty.
- Company: Fast-growing consumer brand focused on rewards and exclusive experiences.
- Benefits: Competitive salary of £48,000 and opportunities for career growth.
- Other info: Join a passionate team and thrive in a fast-paced, collaborative setting.
- Why this job: Make a real impact on customer retention and lifetime value in a dynamic environment.
- Qualifications: Experience in CRM, strong analytical skills, and knowledge of email/SMS marketing.
The predicted salary is between 48000 - 48000 € per year.
We're partnering with a fast-growing, consumer-facing brand at a pivotal stage of its development. Built around rewards and exclusive experiences, the business has a loyal and engaged customer base and is now investing further into CRM to drive retention and long-term loyalty.
Reporting into senior marketing leadership, you'll take full ownership of the CRM function - driving engagement, retention and lifetime value across email, SMS, push and direct channels.
Responsibilities- Own and deliver the CRM strategy across the full customer lifecycle
- Plan, build and optimise campaigns and automated flows across email, SMS and push
- Develop customer segmentation to deliver targeted, personalised communications
- Manage and optimise a loyalty programme, creating mechanics that drive repeat engagement
- Set up and manage on-site competitions and prize draw experiences
- Analyse campaign performance and translate data into clear optimisation opportunities
- Oversee prize fulfilment, draw operations and customer communications
- Work cross-functionally with marketing, product and e-commerce teams
- Proven experience in a CRM, lifecycle or retention-focused role
- Strong hands‑on knowledge of email and SMS marketing platforms
- Data-driven mindset with strong reporting and analytical capability
- Experience with loyalty programmes, promotions or gamified/prize‑led products is a strong plus
- Highly organised and comfortable managing multiple workstreams in a fast‑paced environment
CRM Manager - £48,000 employer: Salt
As a CRM Manager at our fast-growing, consumer-facing brand, you'll be part of a dynamic team that values innovation and creativity. We offer a vibrant work culture that fosters collaboration and personal growth, alongside competitive benefits and opportunities for professional development. Located in a thriving area, our company is dedicated to driving customer loyalty through engaging experiences, making it an exciting place to contribute to meaningful projects.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager - £48,000
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRM campaigns and successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common CRM-related questions. Think about how you've driven engagement and retention in past roles, and be ready to share specific examples.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Plus, it makes it easier for us to keep track of your application.
We think you need these skills to ace CRM Manager - £48,000
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the CRM Manager role. Highlight your experience with email and SMS marketing, and don’t forget to showcase any loyalty programmes you've managed. We want to see how you can drive engagement and retention!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how your skills align with our needs. Be sure to mention specific examples of campaigns you've run or optimised in the past.
Show Off Your Analytical Skills:Since this role is data-driven, make sure to include any relevant metrics or results from your previous work. We love numbers that tell a story, so if you’ve improved engagement rates or increased customer lifetime value, let us know!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Salt
✨Know Your CRM Stuff
Make sure you brush up on your CRM knowledge before the interview. Understand the latest trends in customer engagement and retention strategies, especially around email and SMS marketing. Be ready to discuss how you've successfully implemented these strategies in past roles.
✨Showcase Your Analytical Skills
Since this role requires a data-driven mindset, prepare to talk about how you've used data to optimise campaigns. Bring examples of reports you've created or insights you've derived from campaign performance that led to tangible improvements.
✨Demonstrate Your Organisational Skills
This position involves managing multiple workstreams, so be prepared to share how you prioritise tasks and stay organised. You might want to mention specific tools or methods you use to keep everything on track, especially in a fast-paced environment.
✨Engage with the Brand
Before the interview, take some time to engage with the brand's products and services. Familiarise yourself with their loyalty programme and think of ways you could enhance it. Showing genuine interest and insight into their current strategies will impress the interviewers.
