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- Tasks: Lead email and SMS marketing campaigns to boost customer engagement and repeat purchases.
- Company: Fast-growing D2C e-commerce brand with a dynamic growth team.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Collaborative culture with a focus on data-driven results.
- Why this job: Take ownership of impactful lifecycle marketing in an ambitious e-commerce environment.
- Qualifications: 4+ years in CRM or lifecycle marketing, preferably in e-commerce.
The predicted salary is between 60000 - 65000 £ per year.
A fast-growing D2C e-commerce brand is looking for a CRM & Lifecycle Manager to join their growth team. This is a hands-on role, focused on email and SMS marketing, driving repeat purchases, and supporting key trading moments. You'll work closely with the growth, creative, and merchandising teams to execute campaigns, optimise automated flows, and ensure lifecycle marketing drives measurable impact.
Key responsibilities:
- Own the planning, execution, and optimisation of all email and SMS campaigns
- Build and refine lifecycle journeys and automated flows to increase repeat purchase and engagement
- Identify key customer segments and deliver targeted campaigns
- Run testing and reporting to track performance and inform future campaigns
- Maintain CRM data quality, segmentation, and audience capture
Requirements:
- 4+ years' experience in CRM or lifecycle marketing within e-commerce or D2C
- Hands-on experience with CRM platforms (e.g., Klaviyo, Ometria, or similar)
- Strong attention to detail and ability to work to campaign deadlines
- Data-driven mindset with ability to analyse and act on campaign performance
- Collaborative approach to working with growth, creative, and merchandising teams
This is a fantastic opportunity for a CRM professional looking to take full ownership of lifecycle marketing at a fast-growing, ambitious e-commerce business.
CRM & lifecycle Manager - Klaviyo - £60,000 employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & lifecycle Manager - Klaviyo - £60,000
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRM campaigns and results. This will help you stand out and demonstrate your hands-on experience with platforms like Klaviyo.
✨Tip Number 3
Prepare for interviews by practising common questions related to CRM and lifecycle marketing. Be ready to discuss how you've driven repeat purchases and optimised campaigns in the past.
✨Tip Number 4
Don't forget to apply through our website! We love seeing applications directly from candidates who are passionate about joining our team and making an impact in the e-commerce space.
We think you need these skills to ace CRM & lifecycle Manager - Klaviyo - £60,000
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM & Lifecycle Manager role. Highlight your experience with email and SMS marketing, and don’t forget to mention any hands-on work with platforms like Klaviyo. We want to see how your skills match what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about lifecycle marketing and how you can drive repeat purchases. Be sure to show us your data-driven mindset and collaborative spirit – we love that!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements. Did you increase engagement rates or improve campaign performance? Numbers speak volumes, so let us know how you made an impact in your previous positions.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to submit all your documents in one go. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Salt
✨Know Your CRM Tools Inside Out
Make sure you’re well-versed in Klaviyo and any other CRM platforms mentioned in the job description. Be ready to discuss specific campaigns you've executed using these tools, as well as how you’ve optimised automated flows to drive engagement.
✨Showcase Your Data Skills
Prepare to talk about your experience with data analysis. Bring examples of how you've used data to inform your campaigns and improve performance. This could include A/B testing results or insights from customer segmentation that led to successful targeted campaigns.
✨Demonstrate Collaboration
Since this role involves working closely with growth, creative, and merchandising teams, be ready to share examples of how you’ve collaborated in the past. Highlight any cross-functional projects where your input made a significant impact on campaign success.
✨Prepare for Scenario Questions
Think about potential scenarios you might face in this role, such as handling a drop in engagement rates or launching a new product campaign. Prepare structured responses that outline your thought process and the steps you would take to address these challenges.