At a Glance
- Tasks: Lead and deliver impactful CRM strategies for exciting clients.
- Company: Reputable CRM consultancy partnering with top brands.
- Benefits: Competitive salary, flexible work, and clear career progression.
- Other info: Join a collaborative team in a fast-paced environment.
- Why this job: Make a real difference in customer engagement and marketing effectiveness.
- Qualifications: 4-6+ years in CRM with strong multi-channel experience.
The predicted salary is between 60000 - 72000 € per year.
We’re working with a highly regarded CRM consultancy that partners with some of the most recognised brands in the market, acting as a true extension of their internal marketing and lifecycle teams. With a strong reputation and a growing client base, they’re now looking for a CRM Lead to join the team and take ownership of delivering high-impact, data-driven CRM programmes across a range of exciting clients.
The Role
- You’ll own and deliver end-to-end CRM and lifecycle initiatives across a portfolio of clients, acting as a trusted partner to help improve customer engagement, lifecycle performance and overall marketing effectiveness.
What You’ll Be Doing
- Develop and deliver multi-channel CRM strategies aligned to client objectives
- Build and optimise lifecycle journeys across email, SMS, push and in-app channels
- Own campaign execution including segmentation, automation and personalisation
- Lead customer experience and journey optimisation projects across the full lifecycle
- Analyse performance and translate data into clear, actionable insights
- Advise clients on CRM best practice, tooling and ways to improve efficiency
- Support implementations and migrations across marketing automation platforms
- Build strong client relationships and identify opportunities for account growth
What They’re Looking For
- 4–6+ years’ experience in CRM or lifecycle marketing
- Strong hands-on experience across email and multi-channel CRM
- Experience with modern CRM platforms such as Braze, Salesforce, HubSpot, Klaviyo or similar
- Exposure to CDPs or data platforms is a strong plus
- Data-driven mindset with confidence analysing performance and optimising campaigns
- Strong communication skills with the ability to manage stakeholders and present ideas clearly
- Comfortable working across multiple clients in a fast-paced environment
Why This Role
- Work with a range of high-profile, well-known brands
- Strong reputation as a true partner to client CRM functions
- Opportunity to operate across strategy and execution
- Collaborative, high-performing team environment
- Clear progression as the consultancy continues to scale
CRM Lead - Consultancy - £72,000 employer: Salt
Join a highly regarded CRM consultancy in London, where you'll have the opportunity to work with prestigious brands and lead impactful, data-driven CRM initiatives. With a collaborative and high-performing team culture, the company offers clear progression paths and a supportive environment that fosters employee growth. Enjoy the unique advantage of working three days a week in a vibrant city, while being part of a firm that values innovation and client partnership.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Lead - Consultancy - £72,000
✨Tip Number 1
Network like a pro! Reach out to your connections in the CRM and marketing space. Attend industry events or webinars where you can meet potential employers or colleagues. Remember, sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your successful CRM campaigns and strategies. Use real data to demonstrate how you’ve improved customer engagement and lifecycle performance. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by practising common CRM-related questions. Think about how you would approach multi-channel strategies or campaign optimisation. We recommend doing mock interviews with friends or using online platforms to get comfortable with your responses.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always on the lookout for passionate individuals who can bring their CRM expertise to our team. Let’s make it happen!
We think you need these skills to ace CRM Lead - Consultancy - £72,000
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your CRM expertise and any relevant projects you've worked on. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how your background aligns with our consultancy's goals. Let us know what excites you about working with high-profile brands.
Showcase Your Data Skills:Since this role is all about data-driven strategies, make sure to include examples of how you've used data to optimise campaigns in the past. We love seeing candidates who can turn numbers into actionable insights!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any updates from us!
How to prepare for a job interview at Salt
✨Know Your CRM Stuff
Make sure you brush up on your CRM knowledge, especially around platforms like Braze, Salesforce, and HubSpot. Be ready to discuss your hands-on experience with these tools and how you've used them to drive results in past roles.
✨Showcase Your Data Skills
Since this role is all about data-driven strategies, prepare to talk about how you've analysed performance metrics in previous campaigns. Bring examples of how you've translated data into actionable insights that improved customer engagement.
✨Prepare for Scenario Questions
Expect questions that ask you to solve hypothetical client challenges. Think about how you would develop multi-channel CRM strategies or optimise lifecycle journeys. Practising these scenarios can help you articulate your thought process clearly.
✨Build Rapport with Interviewers
Remember, this consultancy values strong client relationships. During the interview, focus on building rapport with your interviewers. Show your communication skills and ability to manage stakeholders by engaging them in conversation and asking insightful questions.
