Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead and optimise paid social campaigns on Meta and TikTok with creative flair.
- Company: Join a passionate, fast-growing team in the D2C sector.
- Benefits: Competitive salary, performance bonus, and hybrid/remote flexibility.
- Why this job: Make an impact by combining data insights with creative strategies.
- Qualifications: 3–5 years in paid social, strong analytical skills, and campaign scaling experience.
- Other info: Opportunity for mentorship and professional development in a dynamic environment.
The predicted salary is between 43200 - 72000 £ per year.
Creative Strategist – Paid Social – London – D2C – c. £60K
We’re looking for a Paid Social Media Strategist to lead and optimise campaigns across Meta and TikTok, combining analytical insight with creative flair. This role sits at the intersection of data and content, ensuring paid social campaigns scale efficiently while driving meaningful engagement.
Key Responsibilities
- Own strategy and day-to-day management of Meta & TikTok campaigns.
- Analyse campaign performance and implement structured testing frameworks.
- Scale budgets sustainably while maintaining ROAS and CPA targets.
- Translate performance insights into creative direction for content and influencer teams.
- Mentor junior paid social specialists and collaborate with cross-functional teams.
- Stay ahead of platform trends and emerging opportunities.
About You
- 3–5 years’ experience in paid social (Meta & TikTok essential).
- Strong analytical skills with a deep understanding of creative performance drivers.
- Proven success scaling paid social campaigns while maintaining performance.
- Proficient in Ads Manager, TikTok Ads Manager, GA4, and reporting tools.
- Collaborative, hands-on, and excited by fast-paced, test-and-learn environments.
Nice-to-Have
- Experience integrating influencer/UGC content into paid campaigns.
- Familiarity with D2C growth strategies and e-commerce.
- Knowledge of attribution tools and FMCG/beauty/fashion sectors.
What’s on Offer
- Competitive salary + performance bonus.
- Hybrid/remote flexibility.
- Ownership of paid social strategy with creative influence.
- Training and development budget.
- Work with a passionate, fast-growing team.
To apply for this role, please click the ‘Apply’ button or email ccurlewis@welovesalt.com
Creative Strategist employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best campaigns and results. Use case studies to demonstrate how you've driven engagement and scaled budgets effectively.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in paid social. Be ready to discuss how you’ve used data to inform creative strategies and how you can bring that expertise to the team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
