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For Companies At a Glance
- Tasks: Lead a creative team to shape and execute innovative content strategies.
- Company: Fast-growing D2C consumer brand with a global audience.
- Benefits: Competitive salary, flexible work environment, and opportunities for creative expression.
- Why this job: Elevate brand storytelling and make a real impact across multiple channels.
- Qualifications: Strong creative instincts and experience in content strategy and team leadership.
- Other info: Join a dynamic team in a fast-paced environment with growth potential.
The predicted salary is between 48000 - 72000 £ per year.
Salary: up to £80,000
Location: London – 2 days per week
We’ve partnered with a fast-growing D2C consumer brand with a global audience of millions. The business operates across content, digital and commerce, and is looking for a highly creative Content Lead to elevate how the brand shows up across all channels. This is a senior, hands-on role combining creative leadership, strategic ownership and execution, with the opportunity to shape the brand’s content vision end-to-end.
The Role
You’ll lead a small, high-performing content team and define a content strategy that brings campaigns, launches and brand storytelling to life. The work requires a strong creative instinct, someone who can spot ideas, shape narratives and push content to feel distinctive, while still delivering commercial impact. You’ll act as both creative lead and hands-on contributor, staying closely involved in ideation, art direction and writing.
Key Responsibilities
- Set the creative direction for content across campaigns, launches and always-on activity
- Lead standout, creatively driven storytelling across social channels, particularly Instagram
- Ensure consistency, quality and creative excellence across all content outputs (social, email, on-site, editorial, paid)
- Develop and maintain content guidelines, templates and workflows
- Own the content strategy, using performance data to optimise impact and ROI
- Manage budgets and prioritise projects in a fast-moving D2C environment
- Act as a brand guardian, ensuring all content feels distinctive and on-brand
- Lead, mentor and inspire a team of creatives and writers
Content & Creative Lead - D2C - £80,000 employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content & Creative Lead - D2C - £80,000
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how valuable personal connections can be in landing that dream role.
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring a portfolio or examples of your work. We want to see how you can elevate content and storytelling – make it memorable!
✨Tip Number 3
Prepare for interviews by researching the company’s content style and recent campaigns. We need to know you’re passionate about their brand and ready to contribute to their creative vision.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. We’re excited to see how you can shape our content strategy and drive impact!
We think you need these skills to ace Content & Creative Lead - D2C - £80,000
Some tips for your application 🫡
Show Your Creative Spark: When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique style. We want to see how you can elevate our brand's storytelling.
Tailor Your Content Strategy: Make sure to align your experience with the key responsibilities mentioned in the job description. Highlight specific examples of how you've developed content strategies that drove results. This will show us you're the right fit for leading our content team.
Be Authentic: We love authenticity! Share your personal journey and what drives your passion for content creation. This helps us understand who you are beyond your skills and experience, making your application stand out.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can't wait to see what you've got!
How to prepare for a job interview at Salt
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's content and campaigns. Understand their tone, style, and what makes them unique in the D2C space. This will help you articulate how your creative vision aligns with their goals.
✨Showcase Your Creative Process
Be ready to discuss your approach to content creation and storytelling. Prepare examples of past projects where you led a team or executed a successful campaign. Highlight how you used data to inform your creative decisions.
✨Prepare for Hands-On Challenges
Expect practical questions or tasks that assess your creative instincts. Think about how you would tackle a specific campaign or content piece. Being able to demonstrate your thought process will set you apart.
✨Engage with Performance Metrics
Since the role involves optimising content based on performance data, be prepared to discuss how you've used analytics in previous roles. Show that you can balance creativity with commercial impact, which is crucial for this position.
