At a Glance
- Tasks: Lead the launch of an exciting new loyalty programme for a top sports brand.
- Company: Join a well-established sports brand focused on growth and innovation.
- Benefits: Competitive salary, office-based work, and opportunities for professional development.
- Other info: Collaborate with diverse teams and enjoy a dynamic work environment.
- Why this job: Shape a loyalty programme from scratch and make a real impact in the sports industry.
- Qualifications: Experience in customer loyalty and strong analytical skills required.
The predicted salary is between 44817 - 54777 £ per year.
A well-established sports brand is investing in a brand new loyalty programme as part of its wider growth strategy. This is a newly created role, offering the chance to build and shape a loyalty proposition from the ground up, working closely with senior stakeholders across the business.
What You'll Do
- Own the day-to-day management and rollout of a new loyalty programme
- Develop the ongoing strategy for the points and rewards model, using data to drive engagement and ROI
- Build and optimise CRM communications tied to the loyalty programme, including triggered journeys and lifecycle messaging
- Define KPIs and reporting frameworks, tracking retention, CLV and redemption performance
- Manage the relationship with the loyalty technology provider
- Present performance updates and strategic recommendations to senior leadership
- Work cross-functionally with Marketing, Product, Commercial and Technology teams
You’ll Bring
- Solid experience in customer loyalty, ideally with exposure to points or tiered reward models
- Strong analytical skills, comfortable owning programme reporting and translating data into recommendations
- Hands-on loyalty experience across email, automation and lifecycle communications
- Confidence managing cross-functional stakeholders without direct authority
- A pragmatic, hands-on approach - happy to build as well as strategise
Loyalty Marketing Lead - Sports - £70k in Colchester employer: Salt
As a UX Designer at our global investment management firm in London, you'll be part of a dynamic and innovative team that values creativity and collaboration. We offer a hybrid work environment, competitive salary, and comprehensive benefits, alongside ample opportunities for professional growth in the rapidly evolving field of digital marketing and AI. Join us to shape engaging user experiences while working on cutting-edge projects that blend classic UX design with emerging technologies.
StudySmarter Expert Advice🤫
We think this is how you could land Loyalty Marketing Lead - Sports - £70k in Colchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Salt and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Salt are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Salt on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Salt. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Loyalty Marketing Lead - Sports - £70k in Colchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Salt. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Salt:Show us that you’ve done your homework! In your application, briefly mention what you admire about Salt’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Salt
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Salt will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Salt, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
