We're looking for an experienced Freelance Business Analyst with a strong background working within digital and design agencies , and a proven track record supporting UX-led website, product, and service transformation programmes .
This is an opportunity to join a high-profile, design-driven transformation initiative for a major automotive brand, helping shape future digital experiences across web, product, and wider customer journeys.
6-month contract (starting early–mid July)
£550 per day (Inside IR35)
London-based (2–3 days per week in the office)
The Role
You'll sit at the intersection of strategy, UX, design, and delivery , helping translate customer, business, and technical requirements into actionable outputs that guide design and development teams.
Working as part of a multidisciplinary team, you'll support ongoing discovery, definition, and delivery activities across a range of digital touchpoints, with a particular focus on website transformation, digital products, and end-to-end service experiences.
Key Responsibilities
- Partner closely with UX, Service Design, Product, and Engineering teams throughout the project lifecycle.
- Facilitate stakeholder workshops to uncover business needs, user requirements, pain points, and opportunities.
- Gather, analyse, and document business and functional requirements.
- Translate complex business objectives into clear user stories, acceptance criteria, process flows, and requirements documentation.
- Support discovery and definition phases, helping shape product and experience roadmaps.
- Work alongside UX and Service Designers to define customer journeys, service blueprints, and future-state experiences.
- Map current and future-state processes, identifying gaps, dependencies, and opportunities for improvement.
- Help prioritise requirements and manage scope across multiple workstreams.
- Act as a bridge between business stakeholders, design teams, and technical delivery teams.
- Support backlog creation and refinement within Agile delivery environments.
- Validate proposed solutions against user needs, business goals, and technical constraints.
- Contribute to testing, UAT planning, and solution validation where required.
Essential Experience
To be a strong fit for this engagement, you'll need:
- Proven experience working as a Business Analyst within leading digital, product, or design agencies .
- Strong experience supporting UX, CX, Service Design, or Design-led transformation programmes .
- A track record of working closely with UX Designers, Service Designers, Researchers, Product Managers, and Engineering teams .
- Experience delivering requirements for large-scale website, digital product, or customer experience transformation projects.
- Strong stakeholder management and workshop facilitation skills.
- Experience working in Agile environments and translating requirements into user stories and backlog items.
- Excellent communication skills, with the ability to bridge business, design, and technical audiences.
