Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead a creative team to shape and execute impactful content strategies.
- Company: Fast-growing D2C consumer brand with a global audience.
- Benefits: Competitive salary, flexible work environment, and opportunities for creative expression.
- Why this job: Elevate brand storytelling and make a mark in the digital space.
- Qualifications: Experience in content leadership and a strong creative instinct.
- Other info: Join a dynamic team and inspire creativity in a fast-paced environment.
The predicted salary is between 48000 - 72000 £ per year.
Salary: up to £80,000
Location: London – 2 days per week
We’ve partnered with a fast-growing D2C consumer brand with a global audience of millions. The business operates across content, digital and commerce, and is looking for a highly creative Content Lead to elevate how the brand shows up across all channels. This is a senior, hands-on role combining creative leadership, strategic ownership and execution, with the opportunity to shape the brand’s content vision end-to-end.
The Role
You’ll lead a small, high-performing content team and define a content strategy that brings campaigns, launches and brand storytelling to life. The work requires a strong creative instinct, someone who can spot ideas, shape narratives and push content to feel distinctive, while still delivering commercial impact. You’ll act as both creative lead and hands-on contributor, staying closely involved in ideation, art direction and writing.
Key Responsibilities
- Set the creative direction for content across campaigns, launches and always-on activity
- Lead standout, creatively driven storytelling across social channels, particularly Instagram
- Ensure consistency, quality and creative excellence across all content outputs (social, email, on-site, editorial, paid)
- Develop and maintain content guidelines, templates and workflows
- Own the content strategy, using performance data to optimise impact and ROI
- Manage budgets and prioritise projects in a fast-moving D2C environment
- Act as a brand guardian, ensuring all content feels distinctive and on-brand
- Lead, mentor and inspire a team of creatives and writers
Background & Experience
You’ll be a creative, content-first leader with strong commercial awareness and experience building and guiding teams. Likely backgrounds include:
- D2C or ecommerce consumer brands
- Lifestyle, fashion or premium consumer businesses
- Digital platforms or marketplaces
- Media, publishing or editorial organisations
Content & Creative Lead - D2C - £80,000 in City of London employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content & Creative Lead - D2C - £80,000 in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring along a portfolio or examples of your work. We want to see how you can elevate a brand's content and storytelling – make it pop!
✨Tip Number 3
Prepare for interviews by researching the company’s content strategy and recent campaigns. We need to see that you’re genuinely interested and ready to contribute your creative vision to their brand.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Content & Creative Lead - D2C - £80,000 in City of London
Some tips for your application 🫡
Show Your Creative Side: When you're writing your application, let your creativity shine through! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can elevate our brand's content, so don’t hold back!
Tailor Your Application: Make sure to customise your application to fit the role. Highlight your experience in D2C or ecommerce, and how it aligns with our vision. We want to see how you can bring campaigns and storytelling to life for our audience.
Be Data-Driven: Don’t forget to mention your experience with performance data! We love candidates who can optimise content strategies based on insights. Share examples of how you've used data to drive creative decisions in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Salt
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's content and campaigns. Understand their tone, style, and what makes them unique in the D2C space. This will help you articulate how your creative vision aligns with their goals.
✨Showcase Your Creative Process
Be prepared to discuss your approach to content creation and storytelling. Bring examples of past projects that highlight your ability to lead a team and deliver standout content. This will demonstrate your hands-on experience and strategic thinking.
✨Data-Driven Decision Making
Familiarise yourself with how performance data can shape content strategy. Be ready to discuss how you've used analytics to optimise content in previous roles. This shows you understand the commercial impact of your creative decisions.
✨Engage with Their Social Channels
Take a look at their social media presence, especially Instagram. Think about what you would do differently or how you could elevate their storytelling. Bringing fresh ideas to the table will show your enthusiasm and creativity.
