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For Companies At a Glance
- Tasks: Lead creative strategy for paid channels, turning insights into impactful campaigns.
- Company: Dynamic eCommerce brand with a focus on creativity and performance.
- Benefits: Competitive salary, hybrid working, discounts, and standard benefits.
- Other info: High growth culture with ownership and accountability; no hand-holding.
- Why this job: Combine creativity and data to drive real results in a fast-paced environment.
- Qualifications: 5+ years in performance creative, strong Meta understanding, and excellent writing skills.
The predicted salary is between 80000 - 100000 £ per year.
The Role
Creative is the growth lever here. You'll own paid creative performance end-to-end - from insight to idea, brief, production, and live. This isn't 'brand-only' and it's not just execution. It's commercial creative strategy. You'll decide what gets made, why it should work, and whether it actually does.
What You'll Own
- Creative performance across paid channels (Meta-first)
- Turning data into structured testing sprints (angles, formats, audiences)
- Defining what gets produced - and what doesn't
- Writing sharp, usable briefs (no ambiguity, no back-and-forth)
- Managing production across in-house and freelancers
- Owning creator sourcing and output (UGC that actually converts)
- Building a testing engine that improves output over time, not just volume
What They're Looking For
- 5+ years in performance creative / creative strategy (DTC or eComm)
- Proven impact - you've improved performance through creative decisions
- Strong Meta understanding and creative analytics (e.g. Motion)
- Knows what actually stops the scroll (hooks, pacing, formats)
- Can write - copy, scripts, briefs that get results
- Comfortable owning production and managing multiple moving parts
- Uses AI to move faster, not think less
Important
This brand is built on taste. If you only think in CTR and ignore aesthetic - it won't work. If you only think brand and ignore performance - it won't work. You need both.
The Environment
High growth. High standards. No hand-holding. You'll have ownership - and accountability.
The Offer
- Competitive salary
- Hybrid / flexible working
- Strong product and brand with real traction
- Discounts and standard benefits
If you care about creative and performance - and can prove it - this is a strong role. Get in touch to find out more.
Creative Strategist, DTC eCommerce, London (hybrid), £80-100K in Birmingham employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategist, DTC eCommerce, London (hybrid), £80-100K in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Show off your creative flair! When you get the chance to chat with potential employers, bring your ideas to the table. We want to see how you think and what you can create, so don’t hold back on showcasing your best work.
✨Tip Number 3
Prepare for those interviews! Research the company and their creative strategies. We need to know you understand their brand and can contribute to their growth. Tailor your answers to show how your experience aligns with their needs.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s make it happen!
We think you need these skills to ace Creative Strategist, DTC eCommerce, London (hybrid), £80-100K in Birmingham
Some tips for your application 🫡
Show Your Creative Flair: When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can blend creativity with performance, so don’t hold back on demonstrating how you can do just that.
Be Data-Driven: We love a good story backed by data! Make sure to highlight any past experiences where your creative decisions led to measurable results. Whether it’s improved CTR or successful campaigns, show us how you’ve turned insights into impactful creative strategies.
Write Clear and Concise Briefs: Just like in the role, clarity is key in your application. Avoid ambiguity and ensure your points are sharp and to the point. This will not only reflect your ability to write effective briefs but also demonstrate your understanding of what we value at StudySmarter.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you get all the latest updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Salt
✨Know Your Creative Metrics
Before the interview, brush up on key performance metrics related to creative strategy, especially in eCommerce. Be ready to discuss how you've used data to inform your creative decisions and improved performance in past roles.
✨Showcase Your Portfolio
Prepare a portfolio that highlights your best work in performance creative. Include examples that demonstrate your ability to blend creativity with commercial strategy, particularly in paid channels like Meta. Be ready to explain the thought process behind each piece.
✨Master the Brief
Practice writing sharp, clear briefs that eliminate ambiguity. During the interview, you might be asked to draft a brief on the spot, so be prepared to showcase your ability to communicate ideas effectively and succinctly.
✨Emphasise Your Dual Focus
Make it clear that you understand the balance between aesthetics and performance. Prepare examples of how you've successfully integrated both elements in your previous work, and be ready to discuss how you would apply this approach in the new role.