At a Glance
- Tasks: Plan and execute high-impact marketing events and lead generation campaigns.
- Company: Dynamic marketing team focused on commercial growth and collaboration.
- Benefits: Competitive salary, bonus, hybrid work model, and career development opportunities.
- Other info: Fast-paced environment with opportunities for career advancement.
- Why this job: Make a real impact in marketing while working with senior stakeholders.
- Qualifications: Experience in events and lead generation, strong organisational skills.
The predicted salary is between 50000 - 65000 £ per year.
We're looking for a Marketing Events & Lead Generation Executive to plan and deliver high-impact campaigns that drive pipeline and support commercial growth across multiple markets. In this role, you'll own the coordination and execution of events and campaigns, working closely with sales, vendors, and internal teams to deliver measurable results. You'll be part of a collaborative and fast-paced marketing function, helping to deliver best-in-class activity that makes a real business impact.
Key Responsibilities:
- Plan and execute a calendar of events including webinars, roadshows, partner activities, and customer events.
- Drive lead generation activity to support sales pipeline and commercial objectives.
- Collaborate with sales teams to define target audiences, messaging, and regional priorities.
- Coordinate multi-channel promotion including email, landing pages, and social campaigns.
- Track, manage, and report on leads, ensuring clear handover and follow-up with sales.
- Monitor event and campaign performance, using insights to optimise future activity.
- Manage suppliers, venues, and budgets, ensuring projects are delivered on time and within budget.
Key Skills Required:
- Strong experience across events and lead generation (B2B or technology background beneficial).
- Proven experience coordinating events and campaigns from concept to delivery.
- Strong organisational and project management skills, with the ability to manage multiple projects simultaneously.
- Experience working with sales teams and understanding lead generation processes.
- Having global experience will be really beneficial but if you don't, having strong stakeholder management is crucial!
Why This Role?
This is a fantastic opportunity to play a key role in delivering impactful marketing activity across events and demand generation. You'll gain exposure to multi-market campaigns, work closely with senior stakeholders, and directly influence pipeline growth-making it an ideal role for someone looking to develop their career in marketing.
Marketing & Lead Gen Executive in Basingstoke employer: Salt
Join a dynamic and innovative team as a Marketing Events & Lead Generation Executive, where you'll thrive in a collaborative work culture that values creativity and results. With a hybrid working model, you can enjoy the flexibility of working 2-3 days in the office while benefiting from professional growth opportunities through exposure to multi-market campaigns and senior stakeholders. Our commitment to employee development and a supportive environment makes us an excellent employer for those seeking meaningful and rewarding careers in marketing.
