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For Companies At a Glance
- Tasks: Lead and innovate CRM strategies to drive revenue and customer retention.
- Company: Join a dynamic high-growth scale-up transforming marketing strategies.
- Benefits: Competitive salary, career growth, and the chance to make a real impact.
- Other info: Be part of a collaborative team focused on innovation and excellence.
- Why this job: Take ownership of CRM and shape the future of customer engagement.
- Qualifications: Strong CRM leadership experience in fast-paced environments.
The predicted salary is between 70000 - 90000 £ per year.
We’ve partnered with a leading high-growth scale-up undergoing a major transformation across performance and lifecycle marketing. With strong foundations already in place, they are now looking for an Associate CRM Director to take ownership of the function and elevate it into a truly best-in-class, commercially driven engine. This is not a maintenance role. It’s a build, scale and optimise opportunity for someone who wants real ownership and impact.
The Role
You’ll take full ownership of CRM strategy and execution across a key market, leading a small, capable team and working closely with senior stakeholders across marketing, product and technology. The focus is on driving revenue and retention, building high-performing lifecycle programmes, embedding automation and AI into campaign execution, and moving quickly from idea to build, test and optimise. This is a hands‑on leadership role where you’ll be expected to lead from the front, not sit above the detail.
What You’ll Be Doing
- Own and evolve the end-to-end CRM strategy, aligned to commercial growth targets
- Build and optimise multi-channel lifecycle journeys including onboarding, engagement, reactivation and cross-sell
- Drive segmentation and personalisation at scale
- Implement and scale AI-driven workflows to improve speed and efficiency
- Establish a fast-paced testing and experimentation culture
- Define and own CRM KPIs tied directly to revenue and customer value
- Lead, coach and develop a high-performing CRM team
- Partner closely with performance, product and martech teams
What They’re Looking For
- Strong CRM leadership experience within a high-growth or fast-paced environment
- Proven track record of building and scaling lifecycle programmes, not just optimising
- Commercial mindset with a focus on revenue, retention and customer value
Associate CRM Director - High Growth Scale-Up employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate CRM Director - High Growth Scale-Up
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A personal connection can often get you noticed faster than a CV.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just interested in the role, but also in being part of their journey.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills can help them build and optimise their CRM strategy. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing familiar faces!
We think you need these skills to ace Associate CRM Director - High Growth Scale-Up
Some tips for your application 🫡
Show Your Ownership Spirit: In your application, make sure to highlight your experience in taking ownership of CRM strategies. We want to see how you've built and scaled programmes in the past, so don’t hold back on those success stories!
Be Data-Driven: Since this role is all about driving revenue and retention, include specific metrics or KPIs you've worked with. We love numbers that tell a story, so show us how your efforts have made a tangible impact.
Emphasise Team Leadership: This position involves leading a capable team, so share your leadership style and any experiences where you’ve coached or developed others. We’re looking for someone who can inspire and elevate their team!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Salt
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM strategies and tools. Research the company’s current CRM practices and think about how you can elevate them. Be ready to discuss specific examples of how you've built and scaled lifecycle programmes in your previous roles.
✨Showcase Your Leadership Style
This role is all about hands-on leadership, so be prepared to share your approach to leading a team. Think of examples where you’ve successfully coached and developed team members, and how you’ve fostered a culture of experimentation and fast-paced testing.
✨Demonstrate a Commercial Mindset
Since the focus is on driving revenue and retention, come armed with data and examples that showcase your commercial acumen. Discuss how your CRM strategies have directly impacted revenue growth and customer value in your past roles.
✨Prepare for Scenario Questions
Expect to face scenario-based questions that assess your problem-solving skills. Think about challenges you’ve faced in previous roles and how you overcame them, especially in high-growth environments. This will show your ability to move quickly from idea to execution.