At a Glance
- Tasks: Lead and innovate CRM strategies to drive revenue and customer retention.
- Company: Dynamic high-growth scale-up transforming performance marketing.
- Benefits: Competitive salary, autonomy, and opportunity for impactful work.
- Other info: Fast-paced environment with a focus on AI and automation.
- Why this job: Take ownership of a modern CRM function and shape its future.
- Qualifications: Strong CRM leadership experience and hands-on with modern platforms.
The predicted salary is between 115000 - 115000 £ per year.
We’ve partnered with a leading high-growth scale-up undergoing a major transformation across performance and lifecycle marketing. With strong foundations already in place, they are now looking for an Associate CRM Director to take ownership of the function and elevate it into a truly best-in-class, commercially driven engine. This is not a maintenance role. It’s a build, scale and optimise opportunity for someone who wants real ownership and impact.
The Role
- You’ll take full ownership of CRM strategy and execution across a key market, leading a small, capable team and working closely with senior stakeholders across marketing, product and technology.
- The focus is on driving revenue and retention, building high-performing lifecycle programmes, embedding automation and AI into campaign execution, and moving quickly from idea to build, test and optimise.
- This is a hands‑on leadership role where you’ll be expected to lead from the front, not sit above the detail.
What You’ll Be Doing
- Own and evolve the end-to-end CRM strategy, aligned to commercial growth targets.
- Build and optimise multi-channel lifecycle journeys including onboarding, engagement, reactivation and cross-sell.
- Drive segmentation and personalisation at scale.
- Implement and scale AI-driven workflows to improve speed and efficiency.
- Establish a fast-paced testing and experimentation culture.
- Define and own CRM KPIs tied directly to revenue and customer value.
- Lead, coach and develop a high-performing CRM team.
- Partner closely with performance, product and martech teams.
What They’re Looking For
- Strong CRM leadership experience within a high-growth or fast-paced environment.
- Proven track record of building and scaling lifecycle programmes, not just optimising.
- Commercial mindset with a focus on revenue, retention and customer value.
- Hands-on experience with modern CRM platforms such as Braze or similar.
- Experience leveraging automation and AI within CRM workflows.
- Comfortable operating at both strategic and executional level.
- Strong stakeholder management and cross-functional collaboration.
Why This Role
- High ownership and autonomy.
- Opportunity to shape and scale a modern CRM function.
- AI and automation at the core of the roadmap.
Associate CRM Director - High Growth Scale-Up - £115k employer: Salt
As a leading high-growth scale-up, this company offers an exceptional opportunity for the Associate CRM Director to take full ownership of a transformative CRM function. With a strong emphasis on autonomy, innovation, and collaboration, employees are encouraged to drive impactful change while benefiting from a dynamic work culture that prioritises personal and professional growth. The integration of AI and automation into the CRM strategy not only enhances efficiency but also positions team members at the forefront of industry advancements, making it a truly rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Associate CRM Director - High Growth Scale-Up - £115k
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A personal connection can often get you noticed faster than a CV.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially around CRM strategy and automation.
✨Tip Number 3
Showcase your hands-on experience! Be ready to discuss specific projects where you've built or optimised CRM strategies, especially those that drove revenue and retention.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people and shows your enthusiasm for the role.
We think you need these skills to ace Associate CRM Director - High Growth Scale-Up - £115k
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Associate CRM Director. Highlight your experience in building and scaling lifecycle programmes, and don’t forget to mention any hands-on work with CRM platforms like Braze. We want to see how you can drive revenue and retention!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this high-growth scale-up. Share specific examples of how you've taken ownership in previous roles and how you’ve implemented AI-driven workflows. We love a good story!
Showcase Your Leadership Skills:This role is all about leading from the front, so make sure to highlight your leadership experience. Talk about how you've coached and developed teams in the past, and how you’ve partnered with other departments to achieve common goals. We’re looking for someone who can inspire others!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Don’t miss out on this opportunity to make a real impact!
How to prepare for a job interview at Salt
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM platforms, especially those like Braze. Be ready to discuss how you've used these tools to build and scale lifecycle programmes, as this role demands a hands-on approach.
✨Showcase Your Leadership Style
Prepare examples that highlight your leadership experience in high-growth environments. Talk about how you've led teams to success, focusing on coaching and developing talent while driving results.
✨Demonstrate a Commercial Mindset
Be ready to discuss how your strategies have directly impacted revenue and customer retention. Use specific metrics or KPIs from your past roles to illustrate your commercial focus and success.
✨Emphasise Your Adaptability
This role is all about building and optimising quickly. Share stories of how you've implemented AI-driven workflows or established a testing culture in previous positions, showcasing your ability to adapt and innovate.
