At a Glance
- Tasks: Lead analytics and insights for social, digital, and demand generation channels.
- Company: Dynamic business in London with a focus on audience engagement.
- Benefits: Hybrid working model, competitive salary, and opportunities for professional growth.
- Other info: Join a collaborative team and champion an insight-led culture.
- Why this job: Make a real impact by translating data into actionable marketing strategies.
- Qualifications: Strong experience in analytics and consumer insights with a knack for storytelling.
The predicted salary is between 45000 - 55000 £ per year.
- Hybrid working in London (not negotiable)
- SALT is supporting a business seeking an
Analytics & Social Insights Manager to lead and operationalise insight generation across a demand generation and audience engagement function.
This role will own the day-to-day insight roadmap across social, digital and demand generation channels, translating audience behaviour, consumer sentiment and performance data into actionable recommendations.
You'll ensure priorities are clear, delivery is coordinated across multiple workstreams, and insights are embedded into planning, optimisation and commercial decision-making.
The successful candidate will combine strategic thinking with hands-on analysis, helping stakeholders better understand what audiences are saying, doing and responding to across channels.
WHAT YOU'LL DO
- Lead the day-to-day insight and analytics roadmap across social, digital and demand generation activities.
- Translate audience, consumer and performance data into clear recommendations that inform marketing strategy, content planning and campaign optimisation.
- Identify emerging trends, conversations, consumer behaviours and opportunities through social listening, performance analytics and market intelligence.
- Coordinate delivery across multiple workstreams, ensuring priorities, dependencies and timelines remain aligned.
- Embed reporting, dashboards and insight-led recommendations into regular business decision-making routines.
- Partner with marketing, content, performance and commercial stakeholders to improve how insights support planning, measurement and optimisation.
- Maintain a holistic view of audience and campaign performance while deep-diving into specific business questions and opportunities as required.
- Champion an insight-led culture by ensuring social, audience and digital performance data is accessible, actionable and widely adopted across the organisation.
ABOUT YOU
- Strong experience within analytics, consumer insights, social intelligence, marketing effectiveness or audience measurement.
- Experience using data to understand customer behaviour, audience engagement, campaign performance and emerging trends.
- Comfortable translating complex datasets into compelling stories, recommendations and strategic actions for stakeholders.
- Experience managing insight roadmaps or programmes across multiple concurrent workstreams.
- Strong understanding of social, digital and demand generation channels and how they contribute to broader business outcomes.
- Comfortable operating in complex environments with multiple stakeholders and changing priorities.
- Able to connect commercial objectives with detailed analytical and insight-driven execution.
- Experience embedding insights and analytics outputs into business, marketing or commercial decision-making processes.
- #J-18808-Ljbffr
Analytics & Social Insights Manager employer: Salt
Join a forward-thinking investment management platform in London, where innovation meets opportunity. As a Senior Business Analyst, you'll thrive in a collaborative work culture that values your expertise and encourages professional growth through continuous learning and development. Enjoy the flexibility of a hybrid working model while contributing to cutting-edge AI-driven investment solutions that make a real impact in the financial services sector.
StudySmarter Expert Advice🤫
We think this is how you could land Analytics & Social Insights Manager
✨Get Involved in Data Science Meetups
Tap into local data science meetups or workshops to connect with fellow enthusiasts and professionals. These events are goldmines for networking, and sometimes even lead directly to job openings at companies like Salt!
✨Show Off Your Projects
Start building a public portfolio showcasing your data science projects on platforms like GitHub or personal websites. Highlight unique analyses or models you've developed. This not only demonstrates your skills but also gets your name out there for roles like Analytics & Social Insights Manager at Salt.
✨Leverage Professional Networks
Join professional bodies related to data science, like the Data Science Society or similar organisations. Getting involved can lead to mentorship opportunities and insider knowledge about full-time positions at companies like Salt.
✨Apply Directly through Our Website
When you find a suitable opening like Analytics & Social Insights Manager at Salt, make sure to apply directly through our website. It gives you an edge and shows you're keen to join our team. Plus, who doesn’t love a direct application? It’s easier than navigating through job boards!
We think you need these skills to ace Analytics & Social Insights Manager
Some tips for your application 🫡
Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
Quantify Your Achievements:Employers love numbers! When drafting your CV, highlight your achievements with quantifiable results. For instance, mention how your data analysis led to a certain percentage increase in efficiency or revenue at a previous job or project. These details can really make your application pop!
Craft a Tailored Cover Letter:For a full-time role at Salt, your cover letter should reflect your passion for data science and your excitement about the specific projects or values of the company. Dive into why you’re a good fit, how your skills align with their needs, and any unique perspectives you can bring to the team.
Stand Out with Relevant Courses and Certifications:Although experience talks, relevant courses or certifications can be your ticket to impressing hiring managers at Salt. Mention any standout courses you've completed that equipped you with essential skills, such as machine learning certifications or data visualisation courses. This shows your commitment to continuously developing your skills in the field!
How to prepare for a job interview at Salt
✨Brush Up on Your Statistics
For a data science role, we need to seriously sharpen our statistics skills. Get ready to tackle technical questions on probability distributions, hypothesis testing, and regression analysis. These are often the bread and butter of data science interviews, so don't just skim over them!
✨Showcase Your Projects
Prepare a killer portfolio showcasing your data science projects. We should include details about the datasets used, the tools and techniques applied, and the impact of your findings. If we can walk them through a particularly challenging project or a cool visualisation that had real-world implications, it’ll really make us stand out!
✨Get Comfortable with Python and R
Most data science positions require us to be proficient in programming languages like Python and R. We should practice common libraries like pandas, NumPy, and scikit-learn, and be ready for live coding exercises or algorithm questions. Showing off our coding chops can really impress the interviewers at Salt!
✨Prepare for Case Studies
Expect to encounter real-world case studies during the interview. We might be asked how we’d approach a data problem or analyse a dataset to extract insights. It's essential to think out loud and demonstrate our problem-solving process so that the interviewer can see our logical thinking in action.
