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- Tasks: Develop and execute innovative marketing strategies for international trade exhibitions and conferences.
- Company: Join a dynamic team in a leading marketing firm with global reach.
- Benefits: Attractive salary, flexible working hours, and opportunities for professional growth.
- Other info: Fast-paced environment with plenty of room for creativity and career advancement.
- Why this job: Make your mark in the marketing world and drive impactful campaigns.
- Qualifications: Experience in B2B marketing and a flair for creative communication.
The predicted salary is between 35000 - 45000 £ per year.
I am looking to recruit a Senior Marketing Executive. You will be responsible for developing effective marketing strategies and campaign plans for international trade exhibitions and conferences. Using traditional and innovative marketing techniques to attract visitors, delegates, exhibitors, sponsors, and press. As a Senior Marketing Executive, you will also be responsible for generating ideas, developing new initiatives, and using your B2B marketing experience to enhance and develop marketing activity.
Key Responsibilities:
- Contribute to all aspects of marketing activities and communicate clear promotional messages.
- Create and issue promotional electronic newsletters and create effective email campaigns.
- Maintain and update the event websites, apply SEO knowledge, and recommend ways to enhance user journey.
- Manage PPC campaigns - review results and make recommendations.
- Utilise and manage digital tools (i.e. App, survey tool) to enhance campaigns.
- Manage the exhibitor promotional campaign and contribute to campaign strategy.
- Lead copywriting, design, and production of delegate marketing materials and emails.
- Become an expert in Salesforce - identify marketing opportunities and utilise data.
- Marketing administration including proofreading, delivering advertising copy, responding to enquiries, monitoring competitor activity, etc.
- Negotiate barter details with partners.
Senior Marketing Executive employer: Salt Search
Contact Detail:
Salt Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and conferences where you can meet potential employers and other marketing professionals. Don’t be shy – introduce yourself and share your passion for marketing!
✨Tip Number 2
Showcase your skills online! Create a personal website or portfolio that highlights your marketing campaigns, strategies, and successes. This is a great way to demonstrate your B2B marketing experience and creativity.
✨Tip Number 3
Leverage social media! Use platforms like LinkedIn to connect with industry leaders and join relevant groups. Share your insights on marketing trends and engage with others to build your professional presence.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting opportunities waiting for you. Make sure to tailor your application to highlight your experience in developing marketing strategies and managing campaigns.
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Executive role. Highlight your B2B marketing experience and any relevant campaigns you've worked on. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for marketing and how you can contribute to our team. Be sure to mention specific strategies or ideas you have in mind for our international trade exhibitions.
Show Off Your Digital Skills: Since we’re all about innovative marketing techniques, don’t forget to highlight your experience with digital tools and SEO knowledge. Share examples of how you've used these skills to enhance user journeys or improve campaign results.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Salt Search
✨Know Your Marketing Strategies
Make sure you brush up on both traditional and innovative marketing techniques. Be ready to discuss specific campaigns you've worked on, especially those that involved international trade exhibitions or conferences. This will show your potential employer that you have the hands-on experience they’re looking for.
✨Showcase Your B2B Experience
Prepare examples of how you've successfully engaged with businesses in the past. Highlight any initiatives you've developed that enhanced marketing activities. This is crucial as the role requires a strong B2B marketing background, so make it clear how your experience aligns with their needs.
✨Demonstrate Your Digital Savvy
Familiarise yourself with digital tools like Salesforce, SEO practices, and PPC campaigns. Be ready to discuss how you've used these tools to enhance user journeys or improve campaign results. Showing that you can manage and analyse data effectively will set you apart from other candidates.
✨Prepare for Creative Challenges
Think of some creative ideas or initiatives you could propose during the interview. Whether it's a new promotional campaign or an innovative way to engage delegates, having fresh ideas ready will demonstrate your proactive approach and passion for marketing.