At a Glance
- Tasks: Lead product marketing strategy and execute initiatives for B2B data products.
- Company: Innovative data insights and developer solutions business with a dynamic culture.
- Benefits: Competitive salary, bonus, hybrid work model, and growth opportunities.
- Other info: Collaborate cross-functionally and drive customer acquisition in a high-growth setting.
- Why this job: Shape go-to-market strategies and make an impact in a fast-paced environment.
- Qualifications: Experience in product marketing and strong communication skills.
The predicted salary is between 50000 - 65000 £ per year.
We're partnering with an innovative data insights and developer solutions business looking for a Senior Product Marketing Manager to lead product marketing strategy and execution for a growing portfolio of B2B data products. This is an exciting opportunity to shape go-to-market strategy, build market awareness, generate demand, and help position innovative data and developer solutions in a fast-paced, high-growth environment.
Working cross-functionally with product, sales, commercial and marketing teams, you'll own end-to-end product marketing initiatives that drive customer acquisition and business growth.
Key Responsibilities- Develop and execute product marketing and go-to-market strategies.
- Create compelling messaging, positioning and content across digital channels.
- Drive demand generation through campaigns, landing pages, thought leadership and social media.
- Produce customer-focused content including case studies, blogs, white papers, webinars and sales enablement materials.
- Identify speaking opportunities, events and partnerships to increase market visibility.
- Monitor market trends and competitor activity to inform strategy.
- Measure campaign performance and optimise for lead generation and commercial impact.
Product Marketing Manager (B2B Data Tech) employer: Salt Search
As a Product Marketing Manager at our innovative data insights and developer solutions company, you'll thrive in a dynamic hybrid work environment in either London or Manchester. We pride ourselves on fostering a collaborative culture that encourages creativity and professional growth, offering competitive salaries, bonuses, and opportunities to lead impactful marketing strategies that drive business success in the B2B sector.
