At a Glance
- Tasks: Lead product marketing strategy for innovative B2B data products and drive customer acquisition.
- Company: Join a cutting-edge data insights and developer solutions business.
- Benefits: Competitive salary, bonus, hybrid work model, and growth opportunities.
- Other info: Collaborative culture with opportunities to influence across teams.
- Why this job: Shape go-to-market strategies and make an impact in a fast-paced environment.
- Qualifications: 5-8 years of B2B product marketing experience, ideally in data or SaaS.
The predicted salary is between 50000 - 65000 £ per year.
- Product Marketing Manager - Circa £75K plus Bonus
- London OR Manchester (hybrid 3 days in office)
We're partnering with an innovative data insights and developer solutions business looking for a Senior Product Marketing Manager to lead product marketing strategy and execution for a growing portfolio of B2B data products.
This is an exciting opportunity to shape go-to-market strategy, build market awareness, generate demand, and help position innovative data and developer solutions in a fast-paced, high-growth environment.
Working cross-functionally with product, sales, commercial and marketing teams, you'll own end-to-end product marketing initiatives that drive customer acquisition and business growth.
Key Responsibilities
- Develop and execute product marketing and go-to-market strategies.
- Create compelling messaging, positioning and content across digital channels.
- Drive demand generation through campaigns, landing pages, thought leadership and social media.
- Produce customer-focused content including case studies, blogs, white papers, webinars and sales enablement materials.
- Identify speaking opportunities, events and partnerships to increase market visibility.
- Monitor market trends and competitor activity to inform strategy.
- Measure campaign performance and optimise for lead generation and commercial impact.
About You
You'll bring
- Significant B2B product marketing experience (5-8 years), ideally within data, analytics, Saa S or developer-focused technology.
- Strong knowledge of data insights products and emerging technology markets.
- Excellent content creation, storytelling and communication skills.
- Experience with CRM and marketing platforms (e. g. Salesforce).
- A hands‑on, entrepreneurial mindset with experience launching products in fast‑moving, ambiguous environments.
- Strong stakeholder management skills and the ability to influence across technical and commercial teams.
- Rates depend on experience and client requirements
- #J-18808-Ljbffr
Product Marketing Manager (B2B Data Tech) in London employer: Salt Search
At Salt Search, we pride ourselves on being an excellent employer that values innovation and collaboration in a dynamic remote work environment. Our team enjoys flexible working hours, competitive rates, and the opportunity to engage with diverse stakeholders in the retail sector, fostering both personal and professional growth. Join us to be part of a supportive culture that encourages creativity and rewards impactful contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager (B2B Data Tech) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Salt Search and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Salt Search are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Salt Search on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Salt Search. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager (B2B Data Tech) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Salt Search. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Salt Search:Show us that you’ve done your homework! In your application, briefly mention what you admire about Salt Search’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Salt Search
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Salt Search will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Salt Search, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
