At a Glance
- Tasks: Lead and innovate CRM strategies to drive revenue and customer retention.
- Company: Dynamic FinTech company undergoing exciting transformation.
- Benefits: High ownership, autonomy, and opportunity to shape a modern CRM function.
- Other info: Collaborate closely with senior stakeholders and develop a high-performing team.
- Why this job: Make a real impact with AI-driven automation in a fast-paced environment.
- Qualifications: Strong CRM leadership experience and hands-on with modern platforms.
The predicted salary is between 80000 - 100000 € per year.
We've partnered with a leading high–growth FinTech–up undergoing a major transformation across performance and lifecycle marketing. With strong foundations already in place, they are now looking for an Associate CRM Director to take ownership of the function and elevate it into a truly best–in–class, commercially driven engine. This is not a maintenance role. It's a build, scale and optimise opportunity for someone who wants real ownership and impact.
The Role
- You'll take full ownership of CRM strategy and execution across a key market, leading a small, capable team and working closely with senior stakeholders across marketing, product and technology.
- The focus is on driving revenue and retention, building high–performing lifecycle programmes, embedding automation and AI into campaign execution, and moving quickly from idea to build, test and optimise.
- This is a hands–on leadership role where you'll be expected to lead from the front, not sit above the detail.
What You'll Be Doing
- Own and evolve the end–to–end CRM strategy, aligned to commercial growth targets.
- Build and optimise multi–channel lifecycle journeys including onboarding, engagement, reactivation and cross–sell.
- Drive segmentation and personalisation at scale.
- Implement and scale AI–driven workflows to improve speed and efficiency.
- Establish a fast–paced testing and experimentation culture.
- Define and own CRM KPIs tied directly to revenue and customer value.
- Lead, coach and develop a high–performing CRM team.
- Partner closely with performance, product and martech teams.
What They're Looking For
- Strong CRM leadership experience within a high–growth or fast–paced environment.
- Proven track record of building and scaling lifecycle programmes, not just optimising.
- Commercial mindset with a focus on revenue, retention and customer value.
- Hands–on experience with modern CRM platforms such as Braze or similar.
- Experience leveraging automation and AI within CRM workflows.
- Comfortable operating at both strategic and executional level.
- Strong stakeholder management and cross–functional collaboration.
Why This Role
- High ownership and autonomy.
- Opportunity to shape and scale a modern CRM function.
- AI and automation at the core of the roadmap.
- Clear impact on revenue and growth.
Rates depend on experience and client requirements.
Head of CRM - FinTech in London employer: Salt Search
As a leading high-growth FinTech company, we offer an exceptional work environment that fosters innovation and creativity. Our culture is built on collaboration and empowerment, providing employees with the autonomy to shape and scale impactful CRM strategies. With a strong focus on personal and professional growth, we invest in our team's development while leveraging cutting-edge AI and automation technologies to drive success in a fast-paced market.
StudySmarter Expert Advice🤫
We think this is how you could land Head of CRM - FinTech in London
✨Tip Number 1
Network like a pro! Reach out to people in the FinTech space, especially those who work in CRM. Use LinkedIn to connect and engage with them; you never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Showcase your skills in action! If you've got experience with CRM platforms like Braze, create a portfolio or case studies that highlight your successes. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s current CRM strategies. Be ready to discuss how you would elevate their function and drive revenue. Tailor your pitch to show you understand their needs and how you can make an impact.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got some fantastic opportunities waiting for you, and applying directly can sometimes give you a leg up in the process. Plus, it shows you’re genuinely interested in joining our team!
We think you need these skills to ace Head of CRM - FinTech in London
Some tips for your application 🫡
Show Your Ownership Spirit:In your application, make sure to highlight your experience in taking ownership of CRM strategies. We want to see how you've built and scaled lifecycle programmes, not just maintained them. This role is all about impact, so let us know how you've driven revenue and retention in your past roles!
Get Personal with Personalisation:When discussing your skills, focus on your ability to drive segmentation and personalisation at scale. Share specific examples of how you've implemented these strategies in previous positions. We love seeing candidates who can think creatively about customer engagement!
Embrace the Tech Side:Mention your hands-on experience with modern CRM platforms like Braze or similar. We’re keen on candidates who are comfortable with automation and AI in CRM workflows, so don’t shy away from showcasing your tech-savvy side in your application!
Be Ready to Collaborate:This role involves working closely with various teams, so highlight your stakeholder management skills. Share examples of successful cross-functional collaborations that led to significant outcomes. We value teamwork and want to see how you can partner effectively with others!
How to prepare for a job interview at Salt Search
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM strategies and tools, especially those like Braze. Be ready to discuss how you've built and scaled lifecycle programmes in your previous roles, as this will show your hands-on experience and strategic mindset.
✨Showcase Your Leadership Style
Since this role involves leading a team, be prepared to share examples of how you've coached and developed high-performing teams. Highlight your approach to leadership and how you foster collaboration across different departments.
✨Demonstrate Your Commercial Acumen
This position is all about driving revenue and retention, so come armed with specific examples of how your CRM strategies have directly impacted customer value and business growth. Use metrics and KPIs to back up your claims.
✨Embrace AI and Automation
With AI and automation being core to the role, discuss any experience you have in implementing these technologies within CRM workflows. Share insights on how you’ve used data-driven decision-making to optimise campaigns and improve efficiency.
