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- Tasks: Lead email and SMS marketing strategies for a major beauty retailer.
- Company: Join one of the UK's largest beauty retailers and make an impact.
- Benefits: Enjoy a hybrid work model with flexibility and collaboration.
- Why this job: Shape innovative campaigns that engage customers and drive sales.
- Qualifications: 5 years in retail marketing, strong data analysis skills required.
- Other info: Opportunity to work with a dynamic team in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
Salt is joining forces with one of the UK largest beauty retailers as they hire a Email Marketing Manager to support their team on an ASAP starting role!
Reporting directly to their Digital Communications Manager, you will lead the strategy, execution, and team management for all Email and SMS communications across the European Market.
You will oversee responsibility for delivering impactful digital campaigns, automated programs, and CRM initiatives that engage both Trade and Retail customers, driving footfall and conversions both in-store and online with measurable ROI. You will leverage data and technology to implement optimal solutions for automation, personalisation, and omnichannel communications.
Note that this will be a hybrid operating role (2-3 days per week) to their Greater London HQ.
What you’ll be doing:
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Oversee the development and execution of email and SMS campaigns, collaborating with other digital channel owners and the Campaign team.
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Partner with the Social Media team to identify email/social campaign opportunities to boost customer engagement and sales.
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Work to optimise customer segmentation and ensure precise targeting.
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Effectively analyse campaign performance, report on ROI, and recommend strategies for future improvements and testing.
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Stay informed on market trends and competitor activities to drive innovation in campaigns.
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Define and lead the email strategy for Sally Europe, covering BAU campaigns, automated programs, CRM initiatives, and discount triggers.
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Create and manage monthly email plans and write detailed briefs, including campaign copywriting.
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Liaise with the Content team to ensure timely asset creation based on campaign needs and trends.
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Manage relationships with external stakeholders/Category Managers for campaign requests.
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Partner with the Ecommerce team to streamline the customer journey.
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Oversee a robust test-and-learn program to support in optimise campaign ROI.
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Define and manage the SMS strategy, including an annual plan for BAU campaigns, automated programs, CRM initiatives, and discount triggers.
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Manage budgets, monitor usage and ensure cost-effective campaign execution.
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Coordinate any/all requests with external agencies.
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Oversee the management and continuous improvement of automated programs across all markets.
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Leverage the Emarsys platform to execute omnichannel campaigns that enhance customer experience and conversion.
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Circa 5 years’ retail marketing experience i.e. email, SMS, digital, CRM
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Experience in event driven/automated communication
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Hold an in-depth understanding of the end-to-end process of direct marketing and CRM digital communications.
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Be proficient in analysing and interpreting data and insights to design and implement effective digital communication programs.
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Proven ability to collaborate effectively across functions and teams.
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Experience in designing unique customer journeys and delivering corresponding digital communications.
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Excellent presentation skills, with the ability to clearly communicate results and insights to internal stakeholders.
*Rates depend on experience and client requirements
Email Manager employer: Salt Search Ltd.
Contact Detail:
Salt Search Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Manager
✨Tip Number 1
Familiarize yourself with the latest trends in email and SMS marketing. Understanding current best practices and innovative strategies will help you stand out during discussions with our team.
✨Tip Number 2
Showcase your experience with data analysis and campaign performance metrics. Be prepared to discuss specific examples of how you've used data to drive successful marketing strategies in previous roles.
✨Tip Number 3
Highlight your collaborative skills, especially in working with cross-functional teams. We value candidates who can effectively partner with social media, content, and eCommerce teams to create cohesive campaigns.
✨Tip Number 4
Prepare to discuss your approach to customer segmentation and targeting. Being able to articulate how you optimize these processes will demonstrate your fit for the role and our focus on personalized communication.
We think you need these skills to ace Email Manager
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Email Marketing Manager position. Understand the key responsibilities and required skills, such as experience in email and SMS campaigns, CRM initiatives, and data analysis.
Tailor Your CV: Customize your CV to highlight relevant experience in retail marketing, particularly focusing on email and SMS communications. Include specific examples of successful campaigns you've managed and any measurable ROI you've achieved.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the beauty retail sector. Mention how your skills align with the company's goals and how you can contribute to their email strategy.
Showcase Data-Driven Achievements: In your application, emphasize your ability to analyze campaign performance and make data-driven decisions. Provide examples of how you've used insights to optimize campaigns and improve customer engagement.
How to prepare for a job interview at Salt Search Ltd.
✨Showcase Your Email Marketing Expertise
Be prepared to discuss your previous experience in email and SMS marketing. Highlight specific campaigns you've managed, focusing on your role in strategy development, execution, and analysis of results.
✨Demonstrate Data-Driven Decision Making
Since the role emphasizes leveraging data for campaign optimization, come equipped with examples of how you've used data analytics to inform your marketing strategies and improve ROI.
✨Collaborative Mindset is Key
This position requires working closely with various teams. Be ready to share examples of successful collaborations with other departments, such as social media or content teams, to enhance customer engagement.
✨Stay Updated on Market Trends
Research current trends in email marketing and the beauty retail sector. Being able to discuss recent innovations or competitor strategies will demonstrate your proactive approach and industry knowledge.