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- Tasks: Lead digital marketing strategies for both B2B and B2C audiences.
- Company: Join a top brand in the fast-moving consumer goods industry.
- Benefits: Enjoy opportunities for team building and global market impact.
- Why this job: Make a real difference with your marketing skills and creativity.
- Qualifications: Experience in B2B marketing and strong communication skills required.
- Other info: Ideal for those who thrive in dynamic, omnichannel environments.
The predicted salary is between 43200 - 72000 £ per year.
My client, a leading brand in the fast moving consumer goods space, is on the hunt for a Digital Marketing Lead who has demonstrable experience across both B2B and B2C audiences.
The role will combine a mixture of strategy, delivery, team building, developing propositions and creating exceptional results through omnichannel marketing.
You will ideally have worked on the marketing of a B2B service/product in the past and be able to develop through using an insight-led approach to create clear strategy and then be able to scale across multiple local markets and regions around the world.
You will be a gifted communicator, stakeholder manager and goes without saying, a strong B2B marketeer across digital, social, performance, brand and content channels.
Digital Marketing Lead (B2B and B2C) employer: Salt Search Ltd.
Contact Detail:
Salt Search Ltd. Recruiting Team
tbradley@welovesalt.com
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Lead (B2B and B2C)
✨Tip Number 1
Make sure to showcase your experience with both B2B and B2C marketing strategies in your conversations. Highlight specific campaigns you've led that demonstrate your ability to engage different audiences effectively.
✨Tip Number 2
Prepare to discuss your approach to omnichannel marketing. Be ready to share examples of how you've successfully integrated various channels to create a cohesive marketing strategy that delivers results.
✨Tip Number 3
Emphasize your team-building skills during interviews. Share instances where you've developed and led teams to achieve marketing goals, as this role requires strong leadership capabilities.
✨Tip Number 4
Familiarize yourself with the latest trends in digital marketing, especially in the FMCG sector. Being knowledgeable about current market dynamics will help you stand out as a candidate who can drive innovative strategies.
We think you need these skills to ace Digital Marketing Lead (B2B and B2C)
Some tips for your application 🫡
Highlight Relevant Experience: Make sure to emphasize your experience in both B2B and B2C marketing. Provide specific examples of campaigns you've led or contributed to, showcasing your ability to develop strategies that resonate with different audiences.
Showcase Your Skills: Detail your skills in omnichannel marketing, team building, and stakeholder management. Use metrics and results from past projects to demonstrate how you have successfully driven marketing initiatives.
Tailor Your Application: Customize your CV and cover letter to reflect the job description. Use keywords from the listing, such as 'insight-led approach' and 'scaling across multiple markets', to align your application with what the company is looking for.
Communicate Effectively: Since strong communication is key for this role, ensure your application is clear, concise, and free of jargon. Make it easy for the hiring team to understand your qualifications and how you can contribute to their success.
How to prepare for a job interview at Salt Search Ltd.
✨Showcase Your B2B and B2C Experience
Be prepared to discuss specific examples of your work in both B2B and B2C marketing. Highlight campaigns you've led, the strategies you implemented, and the results achieved. This will demonstrate your versatility and understanding of different audience needs.
✨Emphasize Your Strategic Thinking
Discuss how you approach developing marketing strategies based on insights. Be ready to explain your process for analyzing data and translating it into actionable marketing plans that can scale across various markets.
✨Demonstrate Team Leadership Skills
Since the role involves team building, share your experiences in leading teams. Talk about how you motivate and develop team members, and provide examples of successful collaborations that led to exceptional results.
✨Communicate Effectively
As a gifted communicator, practice articulating your thoughts clearly and confidently. Prepare to engage with stakeholders by discussing how you manage relationships and align marketing strategies with business objectives.
