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- Tasks: Lead B2B marketing initiatives and create impactful advertising campaigns in the UK.
- Company: Join a dynamic team focused on innovative advertising solutions and brand recognition.
- Benefits: Enjoy a 12-month contract with opportunities for creativity and collaboration.
- Why this job: Blend creativity with data insights to make a real impact in the advertising industry.
- Qualifications: 7-10 years in B2B marketing, with expertise in digital advertising and strong storytelling skills.
- Other info: Work closely with cross-functional teams and local industry bodies to drive success.
The predicted salary is between 43200 - 72000 £ per year.
We are looking for a proactive and versatile Ads Marketing Manager to join our team on a 12-month contract. Based in London, you will play a pivotal role in establishing and driving advertising initiatives in the UK market. You’ll strategise and execute B2B marketing activities that build brand recognition, align with sales objectives, and resonate with local advertisers.
This role offers a unique opportunity to blend creativity, data-driven insights, and cross-functional collaboration to deliver impactful marketing campaigns., * Go-to-Market Strategies: Develop and execute dynamic go-to-market strategies and narratives to empower the Sales team and engage advertising clients. Ensure alignment with global messaging by collaborating closely with regional and global teams.
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Event Strategy & Engagement: Lead the presence at local industry events and client engagements, ensuring relevance and impactful representation at every touchpoint.
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Cross-Functional Collaboration: Work with teams across Communications, Ad Product Marketing, Research, Sales, Partner Marketing, and Events to create cohesive and effective campaigns.
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Business Goal Alignment: Synthesise business objectives to define key audiences, regions, and channels, ensuring all marketing initiatives align with overarching goals.
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Data & Insights Analysis: Utilise data insights and new ad solutions to uncover and share compelling B2B stories tailored to the UK market, enriching the value proposition for advertising partners.
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Advertiser Relationships: Develop a deep understanding of advertiser partners, gathering actionable insights to shape product and marketing strategies. Represent partner needs to cross-functional teams effectively.
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Industry Collaboration: Act as the primary point of contact for local trade bodies such as the IAB, enhancing industry alignment and fostering credibility.
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Leadership Updates: Provide regular updates to leadership on successes, challenges, and opportunities, ensuring transparency and alignment with strategic goals.
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7-10 years of experience in B2B marketing, product marketing, digital advertising, or marketing communications.
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Strong knowledge of the CTV, OTT, or streaming landscape (preferred).
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Expertise in product positioning, crafting narratives, and developing impactful collateral.
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Proven ability to work closely with product and sales teams to shape and communicate strategy effectively.
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Experience creating diverse content types, including blog posts, case studies, presentations, and thought leadership materials.
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Success in delivering impactful B2B event activations, both 1P and 3P, to support commercial goals.
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Skilled at managing multiple projects simultaneously with precision under tight deadlines.
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Strong cross-functional collaboration skills, with the ability to align diverse stakeholders.
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A creative and strategic mindset, coupled with a results-oriented approach.
Ad Marketing Manager employer: Salt Search Ltd.
Contact Detail:
Salt Search Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ad Marketing Manager
✨Tip Number 1
Familiarize yourself with the UK advertising landscape, especially in B2B marketing. Understanding local trends and key players will help you speak the language of potential employers and demonstrate your proactive approach.
✨Tip Number 2
Network with professionals in the industry by attending relevant events or joining online forums. Building relationships with people who are already in the field can provide valuable insights and potentially lead to job opportunities.
✨Tip Number 3
Showcase your ability to blend creativity with data-driven insights. Prepare examples of past campaigns where you've successfully used analytics to inform your strategies, as this is a key aspect of the role.
✨Tip Number 4
Highlight your experience in cross-functional collaboration. Be ready to discuss how you've worked with different teams to achieve common goals, as this will resonate well with our emphasis on teamwork.
We think you need these skills to ace Ad Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, digital advertising, and cross-functional collaboration. Use specific examples that demonstrate your ability to develop go-to-market strategies and manage multiple projects.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and how your background aligns with the job description. Mention your experience with data-driven insights and your understanding of the CTV, OTT, or streaming landscape.
Showcase Your Creativity: Include examples of past marketing campaigns or content you've created, such as blog posts or presentations. Highlight your ability to craft narratives and develop impactful collateral that resonates with target audiences.
Highlight Collaboration Skills: Emphasize your experience working with diverse teams, particularly in aligning marketing initiatives with sales objectives. Provide examples of how you've successfully collaborated with product and sales teams to achieve common goals.
How to prepare for a job interview at Salt Search Ltd.
✨Showcase Your Strategic Thinking
Be prepared to discuss your experience in developing go-to-market strategies. Highlight specific examples where your strategic insights led to successful B2B marketing initiatives, especially in the advertising sector.
✨Demonstrate Cross-Functional Collaboration
Illustrate your ability to work with diverse teams by sharing examples of past collaborations. Emphasize how you aligned different stakeholders towards common goals and the impact it had on campaign success.
✨Highlight Data-Driven Decision Making
Prepare to talk about how you've utilized data insights to inform your marketing strategies. Discuss specific metrics or case studies that showcase your ability to analyze data and derive actionable insights for B2B campaigns.
✨Engage with Industry Knowledge
Familiarize yourself with the current trends in the CTV, OTT, and streaming landscape. Being able to discuss these topics will demonstrate your expertise and passion for the industry, making you a more compelling candidate.