DTC Ecommerce Manager
London | Hybrid Working | Permanent
I'm partnering with a high-growth consumer brand to find a hands-on DTC Growth Manager who can turn an underdeveloped ecommerce channel into a meaningful revenue driver.
This is an opportunity to join an ambitious, fast-growing business at an exciting stage of its journey. With a strong brand, an established customer base and significant untapped online potential, the business is looking for someone who can build, test and scale its direct-to-consumer operation.
The Opportunity
This is a genuine build-from-scratch role. You'll own the DTC channel end to end, combining growth strategy with hands-on execution across paid acquisition, ecommerce optimisation and customer retention.
You'll have the autonomy to shape the roadmap, manage investment and work closely with brand and operations teams to deliver sustainable, profitable growth.
Key Responsibilities
Paid acquisition: Plan, launch and optimise campaigns across Meta and Google, managing budgets against CAC, ROAS and revenue targets.
DTC growth: Own the ecommerce roadmap, identifying opportunities to improve conversion, average order value and overall channel performance.
Shopify & CRO: Manage the onsite customer journey, merchandising, landing pages and structured testing to improve conversion.
CRM & retention: Develop email marketing, lifecycle automation and segmentation to increase repeat purchase and customer lifetime value.
Performance analytics: Own reporting across the funnel, using data to make informed decisions on spend, acquisition and profitability.
Creative testing: Partner with the brand team to brief and test creative that balances brand identity with commercial performance.
Commercial operations: Work with operations to ensure stock, fulfilment, delivery and margins support the customer proposition.
Channel development: Identify and test new opportunities to accelerate DTC growth.
What We're Looking For
3+ years' experience across DTC ecommerce, growth marketing or performance marketing.
Proven, hand...
DTC Ecommerce Manager employer: Salt Search Careers
As a leading global firm, we pride ourselves on being an excellent employer that values innovation and collaboration. Our work culture fosters continuous learning and growth, providing employees with opportunities to enhance their skills while contributing to critical services in the UK. With a strong focus on employee well-being and a supportive environment, we ensure that our team members thrive both personally and professionally in vibrant locations like London, Manchester, Ipswich, and Cheltenham.
