At a Glance
- Tasks: Lead exciting marketing campaigns and build a vibrant community around fitness retreats.
- Company: Join Salt Escapes, a fast-growing brand revolutionising fitness holidays.
- Benefits: Competitive salary, ownership of projects, and a free annual escape.
- Other info: Work directly with the CMO and enjoy a dynamic, supportive environment.
- Why this job: Make a real impact in a passionate team while promoting unforgettable experiences.
- Qualifications: 3-5 years in campaign management, ideally in travel or fitness.
The predicted salary is between 49500 - 60500 £ per year.
- Full-Time · Hybrid · London or Sydney-Based
- MARKETING LEAD
- Full-Time · Hybrid · London or Sydney-Based
WHO WE ARE
Salt Escapes was built on a simple observation: fitness retreats go soft, bootcamps go hard, and regular holidays stick a gym in the basement and call it done.
Nobody built the week where the training, the adventure and the places are all done properly.
Since 2018, founders Amy and Mike have been running week-long escapes.
Luxury private villas in Zakynthos, Ibiza, Menorca, Costa Rica, Bali, the Caribbean, the Dolomites, Sri Lanka, Africa etc.
Serious coaching, off-map adventures, private chef-cooked food, extraordinary places.
Guests arrive solo.
They leave with a crew. 430+ five-star reviews, and most guests are already planning their next one before the taxi home.
We're growing fast.
In 2023, 2024, and 2025 we have doubled the number of trips.
In 2026 we're not only adding destinations, we're expanding into new formats and new audiences.
The product is exceptional.
The community is real.
The brand is finding its sharpest voice yet.
And the marketing team is being built to match.
THE ROLE
This is the role that makes everything connect.
The Marketing Lead takes a launch idea from the CMO and turns it into a fully-built, tightly-executed campaign, empowering an exceptional team to deliver their best work.
You own the process, the calendar, the brief, and the output.
You'll work directly with the CMO on product and launch strategy.
Your job is to take that strategy and turn it into action: build the brief, stress-test the proposition, coordinate the team and make sure everything we ship is something we're proud of.
You'll play a part in expanding Salt Escapes into an internationally recognisable brand.
In practice that means IRL events, alumni activation, and the kind of moments that turn guests into advocates and uber-fans.
This is a role for someone passionate about great marketing, fitness, travel and community.
Someone who can manage a lot at once, make calls without all the information, and care about the quality of what goes out under the Salt Escapes name.
- WHAT YOU'LL OWN
- CAMPAIGNS & BRAND DEVELOPMENT
- Work with the CMO and external agencies/talent to evolve the brand as we expand: positioning, go-to-market strategy, then look, feel, tone, voice.
- LAUNCH PLANNING
- Own every product launch from brief to go-live. Develop the creative brief, stress-test the proposition, get sign-off, then drive the team through build and post-launch review.
- Make the call on whether something is ready to ship. Audit the assets, check the proposition, manage the build across copy, pages, email, social, and paid.
- CAMPAIGN CALENDAR
- Own the campaign calendar. What runs, when, and in what order. Keep email and social pointed in the same direction.
- COMMUNITY
- Build the Salt Escapes community, online and offline. Plan the IRL moments: alumni events, guest meetups, founder-hosted experiences.
- Work with Lauren & Bea to keep engagement alive between trips.
- DATA & REPORTING
- Own the weekly performance report. Know what's working before the CMO has to ask.
- MARKETING OPERATIONS
- Own the tools, processes, and agency relationships. That includes Spekk, who handle paid social and search.
WHAT WE'RE LOOKING FOR
- 3 to 5+ years where you've planned and run campaigns yourself. Not just one channel.
- DTC experience, ideally in travel, fitness, wellness, or lifestyle.
- You think clearly and work methodically. You'll be accustomed to building tight briefs and precise campaigns.
- You're comfortable with data and make decisions from it.
- You care about community. You think great brands make people feel they belong, not just that they've bought something.
- Experience managing external agencies.
- A strong writer. Briefs, plans, and reports the team can work from.
- You're comfortable being resourceful. We're a brilliant but small team.
- NICE TO HAVE
- Klaviyo or similar.
- You've built a community programme before.
- You're passionate about fitness and travel, and a regular gym-goer.
- You've done a fitness retreat or running event. You know what draws people to it.
- You use AI tools as part of your regular workflow. We do too.
- WHAT YOU GET
- Real ownership. The calendar, the launches, the community are yours to build.
- A brand people genuinely love. 430+ five-star reviews, guests who come back year after year, and word of mouth that earns itself.
- A place on a Salt Escape every year.
- A small, tight team that moves fast and takes the work seriously.
- You report directly to CMO who's built leading consumer brands, including The Sun, The Times and Yacht Week. Nothing is filtered.
- Competitive salary.
- #J-18808-Ljbffr
Marketing Lead employer: Salt Escapes
At Salt Escapes, we pride ourselves on being an exceptional employer that fosters a dynamic and empowering work culture. As the Head of Operations, you'll enjoy real ownership and influence over our global operations while working in a fast-paced environment that values flexibility and innovation. With opportunities for personal and professional growth, alongside the chance to travel to incredible destinations, you'll be part of a team that is dedicated to delivering unforgettable experiences worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Salt Escapes and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Salt Escapes are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Salt Escapes on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Salt Escapes. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Salt Escapes. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Salt Escapes:Show us that you’ve done your homework! In your application, briefly mention what you admire about Salt Escapes’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Salt Escapes
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Salt Escapes will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Salt Escapes, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
