At a Glance
- Tasks: Lead and scale a high-performing sales team in the U.S. for a fast-growing SaaS company.
- Company: Dynamic B2B SaaS company expanding its footprint in North America.
- Benefits: Competitive executive compensation, autonomy, and direct partnership with the CEO.
- Other info: Opportunity to double the sales team within 12 months and shape market strategy.
- Why this job: Drive growth and make a significant impact in a high-growth environment.
- Qualifications: Proven leadership in SaaS sales with experience in building outbound teams.
The predicted salary is between 120000 - 150000 £ per year.
A fast‑growing B2B SaaS company is expanding its footprint in North America and is seeking a hands‑on, roll‑up‑your‑sleeves VP of Sales to build and lead its U.S. outbound and field sales organization. This is a foundational leadership role responsible for establishing a high‑performing revenue engine, driving net‑new ARR, and scaling a sales team to double in size within 12 months. Reporting directly to the CEO, the VP of Sales will own pipeline building, team hiring and mentoring, outbound strategy execution, and the creation of repeatable sales processes across the U.S.
Key Responsibilities
- Revenue Leadership – Own revenue performance and net‑new ARR across the U.S. Drive predictable pipeline generation and revenue growth through outbound and field sales. Set and manage team targets, coaching Directors and regional reps to achieve results.
- Sales Team Leadership – Lead, mentor, and develop a team of 12 sales representatives, with plans to double within 12 months. Recruit, hire, and scale regional reps across the U.S. Foster a high‑performance culture of accountability, collaboration, and continuous improvement.
- Sales Strategy & Execution – Build and execute a repeatable, high‑performing outbound sales strategy targeting mid‑market and SMB accounts. Implement scalable processes, KPIs, and forecasting frameworks. Partner with Directors and reps to drive pipeline and improve conversion performance.
- Market Expansion & Client Engagement – Establish and expand the company's presence in Austin, Texas, while covering key U.S. markets. Identify new market opportunities and support strategic partnerships. Represent the company in key client engagements when needed.
- Cross‑Functional Collaboration – Work closely with Marketing, Product, and Customer Success teams to align go‑to‑market strategy. Provide market insights to executive leadership to inform product and growth decisions.
Candidate Profile
- Leadership Experience – Seasoned VP / Head of Sales or equivalent with experience building and scaling outbound and field teams in the U.S. Comfortable recruiting, mentoring, and managing regional reps. Track record of delivering net‑new ARR and scaling revenue in high‑growth environments.
- SaaS Sales Expertise – Strong B2B SaaS experience, ideally with retail vertical exposure. Deep understanding of SaaS metrics: ARR, pipeline velocity, CAC, churn, and LTV.
- Traits & Mindset – Hands‑on, self‑starter, pipeline‑builder, coach/mentor. Comfortable in ambiguous, fast‑moving global startup environments. Scrappy, resourceful, and able to scale teams and processes quickly.
Why This Role
- Lead North American expansion for a high‑growth SaaS company.
- Direct partnership with CEO and executive leadership on growth strategy.
- High degree of autonomy to build, mentor, and scale a U.S. sales organization.
- Competitive executive compensation with strong upside.
Ready to build and lead a high‑performing U.S. sales team? Apply today!
VP Sales North America (SaaS) employer: Salt Digital Recruitment
Join a dynamic and fast-growing B2B SaaS company in Austin, Texas, where you will have the opportunity to lead the North American sales expansion. With a strong focus on employee growth, our collaborative work culture fosters accountability and continuous improvement, while offering competitive executive compensation and the chance to make a significant impact in a high-performance environment. As a VP of Sales, you will enjoy the autonomy to build and mentor a talented sales team, driving innovation and success in a thriving market.
StudySmarter Expert Advice🤫
We think this is how you could land VP Sales North America (SaaS)
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at local events. The more people you know, the better your chances of landing that VP Sales gig.
✨Tip Number 2
Show off your sales chops in interviews! Be ready to share specific examples of how you've driven revenue growth and built high-performing teams. We want to hear about your successes!
✨Tip Number 3
Research the company inside out. Understand their products, market position, and competitors. This will help you tailor your pitch and show them you're the right fit for leading their sales strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace VP Sales North America (SaaS)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of VP Sales. Highlight your experience in building and scaling sales teams, especially in SaaS. We want to see how you've driven revenue growth and managed teams effectively.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of your leadership style and how you've successfully executed sales strategies in the past.
Showcase Your Metrics:We love numbers! When detailing your achievements, include metrics that demonstrate your success in driving net-new ARR and pipeline generation. This will help us understand the impact you've made in previous roles.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Salt Digital Recruitment
✨Know Your Numbers
As a VP of Sales, you'll need to be on top of your game with SaaS metrics like ARR, CAC, and churn. Brush up on these numbers before the interview, and be ready to discuss how you've driven revenue growth in previous roles.
✨Showcase Your Leadership Style
This role is all about building and mentoring a sales team. Be prepared to share specific examples of how you've led teams in the past, including your approach to coaching and developing talent. Highlight any successes in scaling teams quickly.
✨Demonstrate Strategic Thinking
The company is looking for someone who can create repeatable sales processes and drive outbound strategies. Come equipped with ideas on how you would approach this challenge, and be ready to discuss your experience in executing successful sales strategies.
✨Cultural Fit Matters
Since this is a fast-growing startup, they’ll want to see if you fit into their culture. Be authentic and show your hands-on, scrappy mindset. Share stories that reflect your adaptability and resourcefulness in previous roles.
