At a Glance
- Tasks: Lead the creation of engaging content with a network of creators in the beauty industry.
- Company: Join a dynamic FMCG business focused on innovative beauty brands.
- Benefits: Hybrid working, competitive rates, and a chance to shape social-first content.
- Other info: Exciting opportunity to grow your career in a vibrant, creative environment.
- Why this job: Be at the forefront of beauty trends and connect with creators that resonate with Gen Z.
- Qualifications: 3+ years in UGC or influencer marketing, with a passion for TikTok and Instagram.
The predicted salary is between 40000 - 50000 £ per year.
SALT is supporting an FMCG business within the beauty space. This role is for a User Generated Content Lead responsible for building and managing a network of creators to deliver always-on, social-first content across key beauty brands. The position blends strategy and execution, ensuring a consistent pipeline of high-quality, platform-native content. You'll collaborate closely with brand, social, and influencer teams to align UGC output with campaigns and wider content strategies.
Key Contract Details
- 6+ month contract, outside IR35
- Hybrid working in London
What You'll Do
- Source, recruit and onboard UGC creators aligned with brand values and audience
- Build and manage a scalable creator network to deliver consistent, high-quality content
- Own the end-to-end UGC lifecycle, from discovery and briefing through to delivery and sign-off
- Translate campaign and social strategy into clear, effective UGC briefs
- Ensure all content meets brand guidelines, platform best practice and cultural relevance
- Collaborate with brand, social and influencer teams to align output with campaigns and content calendars
About You
- 3+ years' experience in UGC, influencer marketing, or social-first content roles
- Strong understanding of TikTok and Instagram content performance and formats
- Experience identifying culturally relevant creators beyond follower count metrics
- Ability to brief creators and provide clear, constructive creative feedback
- Background in beauty or haircare content, with strong awareness of Gen Z and Millennial audiences
User Generated Content Lead employer: Salt Digital Recruitment
SALT is an exceptional employer, offering a dynamic work environment in the heart of London where creativity thrives. With a strong focus on employee growth, you will have the opportunity to collaborate with leading beauty brands and a diverse network of creators, all while enjoying the flexibility of hybrid working. Our culture promotes innovation and inclusivity, making it a rewarding place for those passionate about social-first content and influencer marketing.
StudySmarter Expert Advice🤫
We think this is how you could land User Generated Content Lead
✨Tip Number 1
Network like a pro! Reach out to creators and influencers in the beauty space on platforms like Instagram and TikTok. Engage with their content, comment, and slide into their DMs to build genuine connections.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous UGC projects or campaigns. This will help you stand out and demonstrate your ability to deliver high-quality, platform-native content.
✨Tip Number 3
Stay on top of trends! Keep an eye on what's hot in the beauty industry and social media. This knowledge will help you identify culturally relevant creators and ensure your UGC aligns with current trends.
✨Tip Number 4
Apply through our website! We’re always looking for passionate individuals who can bring fresh ideas to the table. Don’t miss out on the chance to join our team and make an impact in the beauty space!
We think you need these skills to ace User Generated Content Lead
Some tips for your application 🫡
Show Your Passion for Beauty:When you're writing your application, let your love for the beauty industry shine through! Share any relevant experiences or projects that highlight your enthusiasm and understanding of beauty trends, especially those that resonate with Gen Z and Millennial audiences.
Tailor Your Content Experience:Make sure to customise your application to reflect your experience in UGC and influencer marketing. Highlight specific campaigns you've worked on, especially those involving TikTok and Instagram, and how you contributed to their success.
Be Clear and Concise:We appreciate clarity! When detailing your skills and experiences, keep it straightforward and to the point. Use bullet points if necessary to make your application easy to read and digest.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Salt Digital Recruitment
✨Know Your UGC Inside Out
Make sure you’re well-versed in user-generated content trends, especially on platforms like TikTok and Instagram. Familiarise yourself with successful campaigns in the beauty space and be ready to discuss how you can apply those insights to the role.
✨Showcase Your Creator Network
Be prepared to talk about your experience sourcing and managing creators. Bring examples of how you've built relationships with influencers and how you’ve aligned their content with brand values. This will demonstrate your ability to manage a scalable creator network.
✨Master the Art of Briefing
Practice how you would translate campaign strategies into effective UGC briefs. Think about how you can provide constructive feedback to creators while ensuring that all content meets brand guidelines and cultural relevance.
✨Understand Your Audience
Highlight your knowledge of Gen Z and Millennial audiences, especially in the beauty sector. Be ready to discuss how you identify culturally relevant creators beyond just follower counts, and how this understanding can drive engagement and authenticity in content.
