At a Glance
- Tasks: Lead the creation of engaging content with a network of creators for top beauty brands.
- Company: Join a global FMCG leader in beauty and personal care.
- Benefits: Hybrid working, competitive rates, and a dynamic contract role.
- Other info: Exciting opportunity to work in a fast-paced environment with growth potential.
- Why this job: Shape the future of beauty content while collaborating with creative minds.
- Qualifications: 3+ years in UGC or influencer marketing, with a flair for social media.
The predicted salary is between 40000 - 50000 £ per year.
SALT is supporting a global FMCG business within the beauty and personal care sector. This role is for a UGC Lead responsible for building and managing a network of creators to deliver always-on, social-first content across key beauty brands. The position blends strategy and execution, ensuring a consistent pipeline of high-quality, platform-native content. You'll collaborate closely with brand, social, and influencer teams to align UGC output with campaigns and wider content strategies.
KEY CONTRACT DETAILS
- 6+ month contract, outside IR35.
- Hybrid working in London.
WHAT YOU'LL DO
- Source, recruit and onboard UGC creators aligned with brand values and audience.
- Build and manage a scalable creator network to deliver consistent, high-quality content.
- Own the end-to-end UGC lifecycle, from discovery and briefing through to delivery and sign-off.
- Translate campaign and social strategy into clear, effective UGC briefs.
- Ensure all content meets brand guidelines, platform best practice and cultural relevance.
- Collaborate with brand, social and influencer teams to align output with campaigns and content calendars.
ABOUT YOU
- 3+ years' experience in UGC, influencer marketing, or social-first content roles.
- Strong understanding of TikTok and Instagram content performance and formats.
- Experience identifying culturally relevant creators beyond follower count metrics.
- Ability to brief creators and provide clear, constructive creative feedback.
- Background in beauty or haircare content, with strong awareness of Gen Z and Millennial audiences.
Rates depend on experience and client requirements.
UGC Lead – Contract employer: Salt Digital Recruitment
SALT is an exceptional employer, offering a dynamic work environment in the heart of London where creativity thrives. With a strong focus on employee growth and collaboration, you will have the opportunity to work alongside passionate professionals in the beauty and personal care sector, driving impactful social-first content. The hybrid working model ensures flexibility while fostering a culture of innovation and inclusivity, making it a rewarding place for those looking to make a meaningful impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land UGC Lead – Contract
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace UGC Lead – Contract
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Salt Digital Recruitment.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Salt Digital Recruitment and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for UGC Lead – Contract at Salt Digital Recruitment.
How to prepare for a job interview at Salt Digital Recruitment
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Salt Digital Recruitment.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Salt Digital Recruitment. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Salt Digital Recruitment.
