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- Tasks: Lead influencer marketing for a wellness brand on TikTok, managing campaigns and content creation.
- Company: Join a fast-growing digital-first wellness brand making waves in the lifestyle space.
- Benefits: Competitive salary, creative work environment, and opportunities for growth in a thriving industry.
- Why this job: Be at the forefront of influencer marketing, driving brand awareness and connecting with a vibrant community.
- Qualifications: 3+ years in social media and influencer marketing, with a data-driven approach and budget management skills.
- Other info: Office-based role in Camden, perfect for those passionate about wellness and lifestyle trends.
The predicted salary is between 35000 - 50000 £ per year.
TikTok Influencer Marketing Manager
Lifestyle Brand
£35-£50K
Camden, office based
Salt have partnered with a leading wellness brand that is digital first and going through a period of growth. My client is looking for a data driven Influencer Marketing Manager to oversee and drive the brand forward on their TikTok channel.
The Role:
- Manage and develop the influencer program by maintaining strong relationships with agencies and the brand’s established influencer partners.
- Keep on top of influencer and agency spend ensuring ROI is met or exceeded each month.
- Report on performance of influencer campaigns and direct impact on sales.
- Brief and manage freelancers for content creation across organic and paid channels.
- Create content calendar ensuring alignment with product launches and marketing goals.
- Schedule and post content across channels.
- Ideate and plan content that will drive business goals and growth through storytelling and brand awareness initiatives.
- Commission, brief and produce content across TikTok, YouTube Shorts and Snapchat.
- Monitor organic social performance and make informed decisions on how to strengthen and develop for growth.
- Report on performance of channels and campaigns to founders.
The Person:
- 3+ years’ experience in social media and influencer marketing
- Proven experience managing and growing social media channels.
- Solid experience with organic and paid influencer marketing
- Data driven with a growth mindset.
- Highly organized and forward thinking, able to see problems before they happen.
- Budget management
- Intimate understanding of social trends and passion for wellness and lifestyle brands.
*Rates depend on experience and client requirements
Job Information
Job Reference: JO-2502-350502
Salary: £35000.00 – £50000.00 per annum
Salary per: annum
Job Duration:
Job Start Date: 28/04/2025
Job Industries: Content & Social Media Jobs
Job Locations: Greater London
Job Types: Permanent
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TikTok Influencer Manager employer: Salt Digital Recruitment
Contact Detail:
Salt Digital Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land TikTok Influencer Manager
✨Tip Number 1
Familiarize yourself with the latest TikTok trends and popular influencers in the wellness space. This knowledge will help you demonstrate your understanding of the platform and its audience during interviews.
✨Tip Number 2
Showcase your data-driven mindset by preparing examples of how you've used analytics to improve influencer campaigns in the past. Be ready to discuss specific metrics and outcomes that highlight your impact.
✨Tip Number 3
Network with professionals in the influencer marketing space, especially those who work with lifestyle brands. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Prepare a content calendar example that aligns with product launches and marketing goals. This will showcase your organizational skills and ability to plan strategically, which is crucial for this role.
We think you need these skills to ace TikTok Influencer Manager
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the TikTok Influencer Marketing Manager position. Highlight key responsibilities and required skills, such as managing influencer relationships and data-driven decision-making.
Tailor Your CV: Customize your CV to reflect your experience in social media and influencer marketing. Emphasize any relevant achievements, particularly those related to growth and ROI in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for wellness and lifestyle brands. Discuss how your background aligns with the company's goals and how you can contribute to their TikTok strategy.
Showcase Your Data Skills: In your application, provide examples of how you've used data to drive decisions in past influencer campaigns. Mention specific metrics or results that demonstrate your ability to manage budgets and achieve growth.
How to prepare for a job interview at Salt Digital Recruitment
✨Show Your Data-Driven Mindset
Since the role requires a data-driven approach, be prepared to discuss specific metrics and KPIs you've used in previous campaigns. Highlight how you've analyzed data to optimize influencer partnerships and improve ROI.
✨Demonstrate Your Knowledge of Social Trends
Familiarize yourself with current trends on TikTok and other social media platforms. Be ready to share examples of how you've leveraged these trends in past campaigns, especially in the wellness and lifestyle sectors.
✨Prepare for Budget Management Questions
As budget management is crucial for this role, think of examples where you've successfully managed budgets for influencer marketing. Be ready to discuss how you ensured that spending aligned with campaign goals and delivered results.
✨Bring Ideas for Content Creation
Come prepared with creative ideas for content that aligns with the brand's goals. Think about storytelling techniques and how you can engage audiences on TikTok, YouTube Shorts, and Snapchat to drive brand awareness.
